British Airways unveils new safety video celebrating British originality

British Airways is about to launch its latest onboard safety video, featuring airline colleagues and iconic British personalities that showcase what makes Britain unique and original.

The five-minute video, set to premiere on 1 May 2023, is designed to celebrate the timeless quirks and unique people of the UK while ensuring passengers remain safe during their travels.

The video plays on things that are synonymous with the UK, from discussing the weather to enjoying fish and chips by the sea, to show viewers things that make the nation unique.

British Airways employees from across the airline are featured in the video, showcasing their roles on the ground and in the air. British Airways engineer Carl Carpenter even makes a cameo, driving across an engineering hangar while reminding customers to unplug their devices.

The safety video also features some of the Great British public, injecting wit and showcasing Britishness. For instance, when cabin crew member Emily Mae Jackson reminds customers that life jackets should not be inflated inside the aircraft, viewers see the instruction playfully taken out of context with a real-life farmer near Dover and two fishermen on Deal beach in Kent all inflating their life jackets.

Calum Laming, British Airways’ Chief Customer Officer, said:

We have all sat through safety demonstrations before, so we knew we needed to create something different that would capture attention and was totally in line with our British Original positioning. We wanted this to be a real celebration of originality and for us, it is our people who – together with where we’re from – make us unique.

That’s why it was important for us to hero so many of our amazing colleagues doing what they do each and every day for our customers and for each other. We also wanted to inject some wit and showcase Britishness, and all the quirks that put us on the map by shining a light on real life people – from fishermen and chip shop workers to friends hanging out, as well as some well known faces who help put Britain on stage.

So… seats in the take-off position and we hope you really enjoy our new safety video.

The airline’s colleagues star alongside celebrities like Ncuti Gatwa, Little Simz, Robert Peston, Kaya Scodelario, Steven Bartlett, Emma Raducanu, chef Tom Kerridge, and British Airways’ new uniform designer, Ozwald Boateng.

The safety video is part of British Airways’ efforts to champion and showcase British Originality across its customer experience, from its menus featuring the best of British cuisine to its dedicated British Original in-flight entertainment channel.

The airline’s dedication to showcasing the best of Britain is evident in its latest safety video, and business travellers are sure to appreciate the unique blend of wit, charm, and safety that British Airways has presented.

Later this year, a second version of the safety video featuring the airline’s colleagues in its new uniform will be released, giving customers even more reasons to fly with British Airways.