Singapore Airlines elevates Premium Economy class: new dining and amenity experiences unveiled

Singapore Airlines has announced exciting enhancements to its Premium Economy Class in-flight experience, set to debut on flights from 31 March.

This revamp includes an array of upgrades aimed at elevating comfort and luxury for passengers, ranging from improved dining options to a brand-new amenity kit.

Premium Economy Class travellers can anticipate a heightened level of hospitality right from take-off, as they will now be welcomed with a glass of Charles de Cazanove Brut Tradition NV champagne, setting the tone for a refined journey ahead.

To complement this, a meticulously curated hard copy menu card awaits passengers, showcasing an extensive selection of meal, snack, and beverage options available throughout the flight.

In a move to further enhance the dining experience, SIA has developed over 200 new appetisers, main courses, and desserts, ensuring a diverse and delectable offering for passengers.

From garlic roasted prawns with smoked aioli to Thai-style Crab Curry, there should be something to tantalise every palate.

Additionally, customers can indulge in upgraded bread options such as croissants for breakfast or garlic bread rolls for other meal times.

The introduction of seasonal appetisers and expanded Book the Cook menu adds an element of culinary excitement, allowing passengers to pre-order their preferred dishes up to 24 hours before departure.

SIA has also paid meticulous attention to the presentation of meals, serving them in elegant custom-made porcelain serviceware on linen-lined trays.

Complementing the gourmet meals is a selection of wines and Champagne, carefully curated by SIA’s panel of experts, offering passengers a premium inflight dining experience.

For those in need of refreshments between meals, a variety of snack options including almonds, cashews and flavoured popcorn will be available upon request, providing a satisfying treat throughout the flight.

In addition to the culinary enhancements, Premium Economy Class passengers will receive an all-new amenity kit designed exclusively by Out of the Woods.

The eco-friendly kit features eyeshades and slippers made from recycled PET material, aligning with SIA’s commitment to sustainability.

Mr Yeoh Phee Teik, Senior Vice President Customer Experience at Singapore Airlines, expressed the airline’s dedication to continuously improving the Premium Economy Class experience, stating,

At Singapore Airlines, our philosophy is to never stand still. We regularly gather customer feedback and conduct market research to find innovative ways to deliver a personalised and world-class in-flight experience.

Passengers looking to experience the enhanced Premium Economy Class offering are encouraged to contact your Global Travel Management Account Manager for further information and bookings.

Immerse yourself in art: Radisson RED Madrid hosts inaugural contemporary exhibition

Radisson Hotel Group’s vibrant lifestyle brand, Radisson RED, has forged an exciting partnership with this year’s ARCOMadrid contemporary art fair, debuting an inaugural contemporary art exhibition at Radisson RED Madrid.

Featuring works by two prominent figures in the world of contemporary art, Diana Larrea and Daniel Canogar, winners of the XIX edition of the ARCO/BEEP Award for Electronic Art, the exhibition is set to captivate visitors until 31 March.

Contemporary artists: Diana Larrea and Daniel Canogar

Diana Larrea’s contribution to the exhibition includes a selection of 23 works, showcasing her unique approach to art restoration through infrared reflectography. Larrea’s pieces reveal hidden layers of information beneath opaque pigments, inviting viewers into a world of discovery. Additionally, Larrea’s “Such a Day Like Today” photographs blend feminist activism with historical research, shedding light on forgotten women artists of the past.

Daniel Canogar, one of Spain’s foremost digital artists, presents three innovative projects at Radisson RED Madrid. His award-winning piece, “Scrawl,” reacts to real-time Twitter trends, capturing the essence of social media dynamics. “Wayward” revisits the tradition of postwar artists manipulating press photos, while “Chyron” uses news tickers to explore the complexities of today’s information ecosystem.

In conjunction with the gallery Espacio Mínimo and the Max Estrella gallery, Radisson RED Madrid offers curated art tours, allowing guests to explore the rich cultural landscape of Madrid’s Golden Triangle of Art. These tours highlight the role of women in museums and showcase the artistic treasures found in the city.

Radisson RED: The Madrid hotel is located on Calle de Atocha, one of the main bustling avenues in Madrid and in the heart of the Golden Triangle of Art, steps away from some of the world’s most renowned art museums, galleries, and UNESCO heritage sites

Situated on Calle de Atocha, in the heart of Madrid’s Golden Triangle of Art, Radisson RED Madrid provides the perfect backdrop for this cultural extravaganza. Boasting 260 modern rooms, including 10 suites, the hotel embodies Radisson RED’s commitment to bold, cutting-edge design. Guests can indulge in culinary delights from 3-star Michelin chef Eneko Atxa while enjoying panoramic views from the rooftop.

For those eager to explore Madrid’s vibrant art scene, Radisson RED Madrid offers an unforgettable experience, blending contemporary luxury with artistic inspiration.

To book a stay at Radisson RED Madrid, please contact your Global Travel Management Account Manager.


Heathrow and Heston Blumenthal’s café unveil Sustainable Aviation Fuel breakfast

Heathrow Airport, in collaboration with renowned chef Heston Blumenthal’s Perfectionists’ Café, has unveiled a groundbreaking initiative aimed at raising awareness about Sustainable Aviation Fuel (SAF) and its pivotal role in decarbonising the aviation industry.

The initiative introduces a unique breakfast experience, named The Fly Up, which not only offers passengers a delicious start to their day but also showcases the innovative use of SAF in culinary applications.

The Fly Up breakfast, developed in partnership with Heston Blumenthal, is cooked using oil that is subsequently cleaned and recycled into renewable biofuels.

This innovative approach not only demonstrates the potential of SAF but also addresses the pressing need for sustainable solutions within the aviation sector.

Despite its significance, recent research reveals that only 14% of travellers are aware of SAF, highlighting the importance of initiatives like The Fly Up in increasing understanding and acceptance of this crucial technology.

Heston Blumenthal: the legendary chef’s T2 restaurant at Heathrow, Perfectionists Café has unveiled the groundbreaking initiative

SAF represents a significant opportunity for the aviation industry to reduce its carbon footprint and work towards achieving net-zero emissions by 2050.

Heathrow has been at the forefront of promoting the use of SAF, with ambitious targets to incorporate it into its operations. Currently, over 95% of the airport’s operational diesel fleet runs on HVO biodiesel, showcasing its commitment to sustainable practices on the ground. Additionally, Heathrow aims to have 11% of the jet fuel used at the airport derived from SAF by 2030.

In pursuit of its sustainability goals, Heathrow has implemented a pioneering Sustainable Aviation Fuel scheme, which incentivises airlines to use SAF by reducing the price gap between conventional jet fuel and SAF. This initiative has already seen significant success, with approximately 10% of the world’s SAF used at Heathrow in 2022.

Looking ahead, the airport aims to further increase the proportion of SAF used, with a target of 2.5% of all fuel used at Heathrow to be SAF by 2024.

Fly Up: The launch of breakfast coincides with Heathrow’s efforts to educate passengers about the benefits of SAF and encourage them to support sustainable aviation initiatives

The launch of The Fly Up breakfast coincides with Heathrow’s efforts to educate passengers about the benefits of SAF and encourage them to support sustainable aviation initiatives.

By partnering with climate tech company CHOOOSE, Heathrow offers passengers the opportunity to contribute to SAF or certified reforestation projects, regardless of their airline or destination.

This initiative aims to empower passengers to make more environmentally conscious travel choices and support the transition to sustainable aviation.

Matt Gorman, Director of Carbon at Heathrow, emphasised the significance of partnerships like The Fly Up in driving awareness and adoption of SAF. He stated,

We want people to understand how SAF is a real solution to decarbonise aviation and show how we’re continuing our mission to get to Net Zero by 2050.

Carlos Santos, Head Chef at The Perfectionists’ Café, expressed excitement about the partnership, highlighting The Fly Up breakfast as a positive step towards a more sustainable future for air travel.

Karolien De Hertogh, Director Sales U.K. and Ireland at United Airlines, underscored the airline’s commitment to sustainability and praised initiatives like The Fly Up for raising awareness about SAF and its potential to decarbonise aviation.

Heathrow’s commitment to sustainability extends beyond its own operations, with initiatives like The Fly Up serving as catalysts for industry-wide change.

As the aviation industry transitions towards net-zero emissions, initiatives that promote awareness and adoption of sustainable practices will play a crucial role in shaping the future of air travel.

For flight bookings to, from or via Heathrow, contact your Global Travel Management Account Manager.


Tru by Hilton arrives in New York City with stylish Brooklyn location

Tru by Hilton, Hilton’s innovative midscale hotel brand, has announced the grand opening of its newest property, Tru by Hilton Brooklyn, marking its expansion into the vibrant heart of New York City.

Situated just a block away from the lively Park Slope neighbourhood, this contemporary hotel offers a fresh and dynamic accommodation option tailored to both business and leisure travellers.

Featuring 101 meticulously designed rooms, Tru by Hilton Brooklyn offers guests a sleek and efficient space crafted to enhance comfort and functionality.

101 Rooms: each room is equipped with spacious bathrooms with walk-in showers, large HDTVs, premium bedding and complimentary Wi-Fi.

Guests kickstart their day with the complimentary “Top It” breakfast bar, where they can customise their meals with a variety of delicious toppings for pancakes, bagels, oatmeal, and more. Additionally, the hotel provides a 24/7 market stocked with snacks, beverages and travel essentials, offering guests convenient access to whatever they may need during their stay.

Tru by Hilton Brooklyn enjoys a prime location adjacent to the vibrant Park Slope neighbourhood, known for its charming tree-lined streets, historic brownstones and eclectic mix of shops, restaurants and cultural attractions.

Whether guests are exploring nearby Prospect Park, taking a leisurely stroll along Seventh Avenue, or immersing themselves in the vibrant arts scene, there’s an abundance of activities to enjoy just steps away from the hotel.

Conveniently located within walking distance of the renowned Barclays Center, Tru by Hilton Brooklyn provides easy access to world-class entertainment and events.

Whether guests are attending a basketball game, concert or other exciting events, they can enjoy a stress-free journey to and from the venue.

Andrew Harp, Brand Leader of Tru by Hilton said,

We are thrilled to introduce the Tru by Hilton brand to New York City and provide travellers with a fun and modern lodging option in one of Brooklyn’s most exciting destinations. With our contemporary design, convenient amenities, and prime location, we look forward to welcoming guests and helping them discover all that this vibrant neighbourhood has to offer.

Tru by Hilton Brooklyn is a proud member of Hilton Honors, the award-winning guest-loyalty program for Hilton’s esteemed hotel brands.

Demands catered: Fitness centre, lobby, “Top It” breakfast bar

Hilton Honors members booking directly through preferred Hilton channels gain access to instant benefits, including a flexible payment slider allowing members to choose nearly any combination of Points and money to book a stay, an exclusive member discount and free standard Wi-Fi.

Members also enjoy popular digital tools available exclusively through the industry-leading Hilton Honors mobile app, such as online check-in, room selection, and Digital Key access.

For further information about Tru by Hilton Brooklyn or to make a booking, please contact your Global Travel Management Account Manager.


Radisson RED launches in Southeast Europe: Old Town charm meets contemporary cool

Radisson Hotel Group has introduced Radisson RED Belgrade, a chic and contemporary lifestyle hotel situated on Takovska Street, near the House of the National Assembly.

This marks the inaugural appearance of the dynamic Radisson RED brand in Southeast Europe, offering a perfect blend of tradition and modern style following an extensive renovation and rebranding of the existing hotel.

The vibrant Radisson RED Belgrade, nestled in the heart of the buzzing “White City,” combines Old Town charm with contemporary comforts, providing a playful twist on conventional upscale accommodation.

Meeting rooms: Coworking spaces and meeting rooms make Radisson RED Belgrade an ideal place for business meetings 

With 88 accommodation units, including three apartments, the hotel boasts timeless interiors infused with bold art and design features, aligning seamlessly with Radisson RED’s signature creative aesthetic.

Artistic and industrial design elements unite modern and traditional features, fostering an urban social atmosphere.

At the hotel entrance, guests are greeted by a red “Fićo” Zastava 750 car, a creative symbol reflecting Radisson RED’s trademark fusion of past and present.

Radisson RED Belgrade’s commitment to social connectivity extends to its communal spaces, featuring a modern restaurant, bar and a sleek rooftop bar with panoramic city views.

Coworking spaces and meeting rooms make it an ideal venue for business meetings or combining business with leisure travel.

The hotel’s open living spaces, including a feature fireplace and billiards table, provide a stylish setting for gatherings and events.

Staying fit: the seventh floor houses a spacious fitness centre with state-of-the-art equipment and stunning city views

The hotel embraces the latest technology and digital innovations, ensuring a seamless guest experience. From self-check-in terminals to the hotel app facilitating room access and control of features, guests can effortlessly order food and drinks.

Reli Slonim, President of the Management Board of Arena Hospitality Group, the operator of Radisson RED Belgrade, expressed immense pride in opening the brand’s first cutting-edge upscale property in Southeast Europe:

We are immensely proud to open Radisson RED Belgrade as the brand’s first cutting-edge upscale Radisson RED property in Southeast Europe. We believe Radisson RED Belgrade will become a favorite destination among guests seeking a combination of comfort, style, bold design, and top-notch service. This hotel marks another key step forward in our mission to provide outstanding experiences to guests in our properties located in multiple cities and countries.

Belgrade, known for its Balkan flair and rich cultural heritage, offers a lively and exciting European center for nightlife and culture. From Byzantine architecture to art nouveau gems and brutalist buildings, the city’s charm is undeniable.

Radisson RED Belgrade stands as a testament to the city’s evolution, inviting guests to experience its strategic importance throughout various empires.

To immerse yourself in the unique blend of tradition and contemporary style at Radisson RED Belgrade, or for more information, contact your Global Travel Management Account Manager.


Hilton Honors golf fans: exclusive experiences await at Solheim Cup 2024

The 2024 Solheim Cup, set to be one of the most prestigious international team competitions in golf, has announced Hilton as its Global Partner.

The renowned global hospitality company joins esteemed partners PING and Rolex in supporting this biennial international match-play competition, featuring top U.S. and European women golfers from the Ladies Professional Golf Association (LPGA) Tour and the Ladies European Tour (LET).

Solheim Cup: US skipper Stacy Lewis prematurely puts her hand on the trophy, currently held by Europe

Scheduled to take place at the Robert Trent Jones Golf Club in Gainesville, Va. in September 2024, this exciting collaboration solidifies Hilton’s commitment to delivering exceptional stay experiences to athletes, VIPs, and fans alike.

Mark Weinstein, Chief Marketing Officer at Hilton, expressed the company’s enthusiasm, stating,

Hilton is proud to partner with the 2024 Solheim Cup. We look forward to extending our signature Hilton hospitality to the remarkable golfers, their teams, and the devoted fans that will stay with us during the tournament.

Through this partnership, Hilton aims to provide world-class stay experiences for participants and fans, with a focus on unprecedented access for spectators and exclusive offerings for Hilton Honors members.

LPGA Commissioner Mollie Marcoux Samaan welcomed Hilton to the team of esteemed Global Partners, stating,

The Solheim Cup is a celebration of excellence, teamwork and pride, and we are thrilled to welcome Hilton to our team for the 2024 edition.

A Unique Stay Experience: Hilton’s “Stay on the Green” Pop-Up Hotel

Adding a distinctive touch to the tournament, Hilton will introduce its award-winning “Stay on the Green” pop-up hotel. This fully functional Hilton hotel room will be strategically placed on the golf course, providing travellers with a unique opportunity to enjoy the competition from the comfort of a Hilton stay.

The well-appointed room will feature a private balcony, among other amenities.

Exclusive Hilton Honors Experiences for Loyal Fans

Hilton plans to launch exciting experiences and offers for its more than 180 million Hilton Honors members on the Hilton Honors Experiences platform. This ensures that the global community of golf enthusiasts can benefit from this partnership, receiving exclusive opportunities and perks.

Hilton as the Official Hotel: A World-Class Stay

Hilton’s Northern Virginia and Washington, D.C. hotels will play a pivotal role in hosting fans, Hilton Honors members and athletes.

Hilton McLean Tysons Corner is designated as the Official Hotel of the event, providing exclusive accommodations for the U.S. and European teams as well as VIPs. This ensures a seamless blend of comfort and convenience for all participants.

Stay tuned for additional details about Hilton’s activations at the 2024 Solheim Cup, promising an even more engaging and memorable experience for fans worldwide.

For further information, please contact your Global Travel Management Account Manager.


JetBlue elevates the onboard experience with exciting Spring updates

This Spring, JetBlue is set to redefine the onboard experience with a range of enhancements, offering travellers an array of new amenity partners, menu changes and entertainment options.

As a preferred airline for an increasing number of UK-based business travellers, JetBlue aims to make every journey memorable, whether for work or leisure.

JetBlue – known as New York’s Hometown Airline – is launching a new era in its premium Mint class.

The airline is proud to introduce a curated selection of amenity partners, featuring renowned New York-based brands.

These amenities, packaged in stylish and reusable backpacks or collectible pouches, promise to elevate the in-flight experience for both transatlantic and domestic travellers.

In collaboration with Caraa, a leading New York City-based sport bag and accessory company, JetBlue presents a range of amenity kits that showcase the vibrant essence of the city.

Four colourways: For transatlantic flights launching on 13 March 2024, passengers will receive a foldable backpack, while domestic flights starting 1 April 2024, will offer a snapping, collectible pouch in four stylish colourways.

Among the new amenity partners is Dr. Dennis Gross, a skincare brand focused on cruelty-free and skin-friendly products.

Mint customers can indulge in a selection of ultra-rich Hyaluronic Marine products, ensuring a refreshing and rejuvenating experience in the skies.

For those wanting to stay minty fresh, Plus Ultra, an eco-conscious personal care company, provides Mint customers with a sculpted Moso bamboo toothbrush paired with Mint gel toothpaste or mouthwash. A sustainable choice for oral care that leaves passengers feeling fresh and protected throughout the day.

JetBlue’s commitment to delivering a top-notch experience extends to its dining offerings.

NYC-based restaurant Legacy Records headlines the new menu for Mint flights.

From coconut yogurt with maple-pecan, ginger granola to lamb shoulder with roasted carrots, the menu promises a delightful fusion of seasonal flavours.

For a comprehensive look at all available Mint dining menus across the network, visit JetBlue’s Inflight Menus page.

JetBlue continues its culinary journey in the skies with DIG, another NYC favourite, introducing farm-to-tray table dishes for transatlantic Core flights.

Customers can choose from an elevated selection of dishes, including marinated jerk chicken with coconut rice and pickled habanada peppers or herb and cheese frittata with kale, potato, and rosemary olive oil.

To celebrate the launch of seasonal service to Dublin, JetBlue introduces a special category on seatback screens featuring the ‘Luck of the Irish‘ during March.

Mint Suite: Each Mint Suite offers direct aisle access, a sliding door for privacy, a fully lie-flat seat built with adaptive foam cushions, a memory foam pillow and a customisable blanket

Passengers can enjoy popular titles like Brooklyn, Belfast, and The Quiet Girl, along with a musical lineup featuring Once and Sing Street.

March also brings an ‘Awards Season‘ collection of major award-winning and nominated films, catering to a diverse range of tastes.

Whether it’s box office hits like Barbie and Oppenheimer or thought-provoking narratives like Anatomy of a Fall and Priscilla, JetBlue’s inflight entertainment selection promises to captivate every movie lover.

For details on feature films, entertainment, Live TV, and fast-free WiFi, explore JetBlue’s TV, Movies & More page.

Contact your Global Travel Management Account Manager to discover the joy of travel with JetBlue this spring.


Luxury awaits: Marriott unveils The Park Lane Hong Kong and loyalty programme enhancements

Marriott International, Inc. has recently unveiled two exciting developments set to enhance the experience for business travellers travelling to Hong Kong.

First, the hotel giant has partnered with Victoria Park Hotels Ltd. to introduce The Park Lane Hong Kong, Autograph Collection in early 2025. This addition, nestled on Gloucester Road in Causeway Bay, will offer 820 guest rooms, three dining venues, and over 1,700 square meters of event space, promising unparalleled luxury and convenience for guests.

Yibing Mao, President of Greater China at Marriott International, expressed delight in expanding their footprint in Hong Kong,

We are delighted to work with Victoria Park Hotels to bring Autograph Collection Hotels to Hong Kong. It further underscores our commitment to grow our footprint in Hong Kong, an iconic international destination known for its unique culture that connects east and west. We look forward to providing broader breadth of our best brands and experiences that appeal to travelers around the globe.

Meanwhile, Charles Chan, CEO of Victoria Park Hotels, hailed the collaboration as a celebration of Park Lane’s 50-year legacy and the city’s rich heritage. He said,

Victoria Park Hotels are excited to work with Marriott International for our flagship, The Park Lane Hong Kong. Joining the Autograph Collection brand is a perfect match, recognising Park Lane’s 50 years’ legacy in Hong Kong and celebrating its’ uniqueness, whilst enjoying the strong global distribution and loyalty strength of the world’s leading hospitality organisation.

SKYE Roofbar: the breathtaking view from The Park Lane Hong Kong, Autograph Collection

In another significant move, Marriott Bonvoy, the company’s acclaimed travel programme, has joined forces with Cathay Membership program, Cathay’s loyalty scheme. This collaboration opens up exclusive benefits for members, including two-way points conversion and accelerated status upgrades.

Alison Yang, Vice President of Revenue Strategy, Loyalty & Partnerships for Greater China at Marriott International said,

As the travel industry continues to transform, we are committed to curating and delivering the best experiences to connect our members through the power of travel. Together with Cathay, the expansion of our global airline partnership program presents an opportunity to engage more members in the region as they go even further and explore new destinations around the world. By unlocking a new wealth of rewards and privileges with both loyalty programs, members are encouraged to partake in a broader variety of experiences and benefits, while forging genuine connections with people and places as they learn more and feel more deeply in their next adventures.

Paul Smitton, Director of Customer Lifestyle at Cathay, echoed the sentiment, emphasising the partnership’s commitment to enhancing member value and facilitating seamless journeys,

Strengthening our partnership with Marriott allows Cathay members to unlock benefits even when they’re not flying. Members can enjoy more ways to earn and redeem their points and miles, providing greater value add to the program. This enhancement reaffirms our commitment to building our Travel Lifestyle brand and exemplifies our approach to delivering a connected customer journey.

Among the new reciprocal benefits, members can elevate their status across both programmes through accelerated pathways, while enjoying enhanced points conversion for increased flexibility in redemptions. These initiatives are poised to redefine the travel landscape, offering unparalleled opportunities and rewards for business travellers globally.

For further information on travel to Hong Kong, flying with Cathay Pacific or staying at Marriott International hotels, contact your Global Travel Management Account Manager.


International Women’s Day 2024

International Women’s Day offers an opportunity to celebrate and campaign for a gender-equal world, free of bias, stereotypes and discrimination.

Global Travel Management has a proud history of working towards inclusion and diversity. Our company’s first employee was female. That employee was also our first Director. And, this year, that Director has been named as the Travel Businesswoman of the Year.

In order to mark International Women’s Day, we have asked a number of influential, well-respected women in leadership roles in the travel industry to share their views, experience and advice.

Through these women’s experiences, we hope we can celebrate achievement and work towards gender parity.


Natalie Pawley is a Director of Global Travel Management and was its first employee and first Director when the company was launched in 1997. Natalie was recently named as Travel Businesswoman of the Year for 2024 in the UK travel awards.

Can you share a pivotal moment in your career that empowered you as a woman in this industry?

For me, the most pivotal moment in my career is when I swapped full-time employment elsewhere to the role as Director and first employee of Global Travel Management.  Setting aside the normal thoughts and doubts anyone might have when taking such a leap, I decided that the only way to determine whether I could do it… was to do it.  
Sometimes, things seem to be impossible, right up to the point when you do them. That’s a mantra I like to repeat, often.

In your opinion, what advancements still need to be made for women to achieve equal representation in leadership roles within the travel sector?

While we’ve made strides, there is still work to be done to achieve equal representation of women in leadership roles within the travel sector. Initiatives focused on mentorship, leadership development programmes and creating a more inclusive work culture are crucial. Additionally, addressing unconscious biases and promoting transparent hiring and promotion processes will contribute significantly to breaking down barriers for women in the industry.

Have you observed any shifts in attitudes towards women in the travel industry throughout your career?

Over the years, I have witnessed positive shifts in attitudes towards women in the travel industry. There is a growing recognition of the unique skills and perspectives that women bring to the table and many companies are actively working towards creating a more inclusive environment. However, it’s essential to remain vigilant and continue advocating for equal opportunities to ensure sustained progress. 
However, let’s look at it from the opposite end of the telescope.  I have been named Travel Businesswoman of the Year this year.  I am very pleased and flattered to receive the accolade, and this type of award is a good way to recognise women in the industry.  But, where’s the equivalent award for men? 

What advice would you give to young women aspiring to leadership positions in the travel industry?

To young women aspiring to leadership positions in the travel industry, I would offer the following advice:   

Be Confident: Believe in your abilities and don’t hesitate to voice your opinions.   

Build a Network: Establish meaningful connections with mentors, colleagues, and industry professionals. Networking can open doors and provide valuable guidance.   

Continuous Learning: Stay updated on industry trends and invest in your professional development. Knowledge is a powerful tool.   

Embrace Challenges: View challenges as opportunities for growth. Don’t shy away from taking on new responsibilities or stepping out of your comfort zone.

Which woman or women would you like to give a shout out to as having helped your career develop?

Every. Single. Female. Colleague. Ever. 



Julia Lo Bue-Said became CEO of the Advantage Travel Partnership six years ago, having previously held the role of Managing Director since July 2013.

Can you share a pivotal moment in your career that empowered you as a woman in this industry? 

I can’t recall a pivotal moment, but I can honestly say reflecting on my own career that I believe empowerment comes with confidence and conviction. Knowing that you do not need to have all the answers, being comfortable with feeling uncomfortable and this only happens with experience.


In your opinion, what advancements still need to be made for women to achieve equal representation in leadership roles within the travel sector? 

I think the conversation needs to shift from what, to why not. Equal representation can only be achieved if there are open and honest conversations about what barriers women are facing and a reality check on how these barriers can be broken down. Companies also need to lead by example and embed DE&I through their value proposition. It’s something we really care about at Advantage, and I speak to my own senior team about it regularly to ensure we continue to lead by example in this area and call things out as they need to be. We are learning all the time how to achieve equal representation and not just on gender and recognising everyone is unique.

Have you observed any shifts in attitudes towards women in the travel industry throughout your career? 

Yes, I’ve seen huge changes for women throughout my career – a female having a seat at the table of an exec board no longer raises eyebrows and being a working parent isn’t frowned upon when they need to leave work early for a school pick up. I do think we have moved on and I see more women owning their story. There are many senior women in the travel industry and many more coming up through the ranks. I would like to think that women are getting the opportunities they rightly deserve in our industry – and if they are not, then that’s a concern and I would be firmly pointing the finger at the leadership in any business if that’s not the case.

What advice would you give to young women aspiring to leadership positions in the travel industry?

Look and learn. Network as much as you can. A supportive environment and culture are important for anyone looking to develop key leadership skills. Be brave, make mistakes and always surround yourself with people better than you. Embrace who you are; businesses need diverse thinkers. Look at companies that embrace diversity and equal representation and those that don’t and consider what type of business culture you aspire to be part of.

Which woman or women would you like to give a shout out to as having helped your career develop?

I have been very fortunate to have worked with some amazing women and continue to do so.  So many have influenced my career and too many to mention.  I have many female friends and colleagues across the industry who inspire me daily and who I know I can count on when I’m having a moment.


Dani Ives is the Commercial Manager of the Focus Travel Partnership, with more than fifteen years’ experience in the business travel sector.

Can you share a pivotal moment in your career that empowered you as a woman in this industry?

In 2021 I was shortlisted for ‘Rising Star’ at the Business Travel People Awards, when the category announcement came around, I didn’t win or get highly commended, but the next thing I knew they had announced a new category ‘The Shining Star’ which I won and had been created with me in mind! The judges felt that I had already risen, being a 31year old woman, that was a really special moment for me.

In your opinion, what advancements still need to be made for women to achieve equal representation in leadership roles within the travel sector?

I see more and more woman in leadership roles now within the travel industry and it has come a long way in in the 15 years I have been in the industry, but it often seems that woman rise to management level but rarely CEO or MD levels. I also think promoting and encouraging woman of childbearing age is key, not giving someone a deserved promotion or a new role because she ‘might go off on maternity’ is wrong and sadly does still happen.

I also think that there are lots of ‘on stage’ talks and discussions and articles about empowering woman, but the follow up and action is key. It shouldn’t be just a tick box exercise it should be implemented and put into everyday practise.

Have you observed any shifts in attitudes towards women in the travel industry throughout your career?

I came into the industry when it was very male dominated, it was mainly men in senior leadership teams, but there has been some real powerhouse women who have paved the wave for the rest of us. Without these women, I am certain that I wouldn’t be in the position I am today.

What advice would you give to young women aspiring to leadership positions in the travel industry?

I would give this advice to anyone; listen and keeping listening. Find out what’s going on around you and get involved, don’t be afraid to ask questions and don’t be afraid to take on a new challenge even if it scares you, challenge the status quo.  Ask for help where you need and just be yourself. People can tell if you aren’t being your authentic self. Reach out to other woman in the industry and make them your mentors. As long as you are being challenged, you are constantly learning, growing your network and experience. 

Which woman or women would you like to give a shout out to as having helped your career develop?

Wow- there are so many! But the pivotal one has to be Focus ex-CEO Abby Penston. I joined Focus just as it split away from its previous parent company and 3 months before the pandemic! Abby pushed me so far out of comfort zone but was always there to help as well. She let me get on with my role, but also had my back whenever I needed it. Under her leadership, I took on more and more variety of roles within Focus, all with her guidance and most importantly her support. She challenged and therefore changed me, she gave me a wider perspective on not only the Business Travel industry but life as well.


Bev Fearis is the award-winning Editor of the award-winning, bi-monthly publication, The Business Travel Magazine.

Can you share a pivotal moment in your career that empowered you as a woman in this industry? 

To be honest, there’s been no pivotal moment because I don’t feel like I’ve been treated any differently from my male colleagues throughout my career in travel journalism and there hasn’t been a time when I’ve felt less empowered as a woman. Saying that, I was freelance for many years, including when my son was pre-school age, so I was able to work from home and juggle my working hours with his Dad. I didn’t have to deal with a daily commute, nursery drop-offs and asking to leave the office when he was sick, like so many other working women. I also didn’t have to deal with the high cost of childcare.

In your opinion, what advancements still need to be made for women to achieve equal representation in leadership roles within the travel sector?

I think the move to more flexible working hours and home working will help working women with children, and will allow more of them to progress their careers into leadership roles. But there is still more that needs to be done to help mothers – and fathers too. I also wish there was a ‘golf’ equivalent in business – something that’s outdoors, fun, sociable and doesn’t involve eating and drinking, but which appeals equally to everyone. Of course, golf isn’t just exclusively for men, but it tends to appeal more to men and it’s great for networking. I sometimes feel I’m missing out when I hear male colleagues talking about golf days and who they were chatting to over a game. At The Business Travel Magazine we’re thinking of organising industry networking walks, perhaps even where people can bring along their dogs, or even their families, to find a way to bring business travel professionals together in an informal, healthy and fun way. Speaking to industry colleagues, I think there’s an appetite for it.

Have you observed any shifts in attitudes towards women in the travel industry throughout your career? 

I first worked in the business travel industry in the late 1990s and then came back into it when I joined The Business Travel Magazine in 2020. I noticed a massive difference at my first BTA overseas conference. Back in the 1990s, there was only one female CEO/owner among the TMC members. Wives and partners would join members at the conference but during the day they would go out on shopping or spa trips while the ‘men’ talked business. They were then allowed to join the evening events. As a female journalist, in my 20s, it felt very much like an old boys network. It was amazing to see how much things had changed when I attended the BTA conference in Liverpool in 2021 and see women on the Board.

What advice would you give to young women aspiring to leadership positions in the travel industry? 

I would give them the same advice as I would give to young men – work hard, make friends, learn from those around you but don’t be afraid to question the way things are done. Also, make sure your efforts and achievements are recognised, whether that’s through an email to your line manager, a post on LinkedIn or by entering an industry award. Don’t be shy! 

Which woman or women would you like to give a shout out to as having helped your career develop? 

I would like to give a shout out to my Publisher, Kirsty Hicks, who from the start has championed me and supported me in my current role.  I joined in the pandemic, which was obviously a tricky time, and it was a while before we were able to meet properly in person. The first time was when we presented the People Awards, virtually – but live – in a film studio in Leicestershire, with social distancing. I was really nervous – of Covid and the filming – but Kirsty admitted she was too and it made me feel totally at ease. We both ended up really enjoying it. It helped me overcome my fear of public speaking.

We’re a small team and we work hard but we also have fun, as friends, which is what it’s all about. 


Elkie Nicholas founded Trees4Travel, the award-winning environmental ‘Tech For Good’ company and the supplier behind the GTM Carbon Offset Programme, through which Global Travel Management customers make positive contributions to the world’s environment by planting trees.

Can you share a pivotal moment in your career that empowered you as a woman in this industry?

I cannot tell you the sheer joy and overwhelming feeling of pride I experienced after winning ‘’Sustainability Champion’’ at the Business Travel People Awards in 2022 and then more recently another award for sustainability at The Resilience Councils A World for Travel Summit – recognition of this kind, especially when you are a start-up is very empowering as you can imagine!

In your opinion, what advancements still need to be made for women to achieve equal representation in leadership roles within the travel sector?

To achieve greater gender balance in leadership roles, the key is about creating a work environment where a woman can feel confident to be herself and then be included in the decision making. A place where she can speak out on issues that affect her and where she can achieve a work, life balance. I believe mentorship and training programs are also extremely valuable so women can thrive and truly fulfil their potential. Personally, my situation is quite unique, in that I am the co-founder of a travel tech company, and we are a husband-and-wife team, we complement one another very well and appreciate the way we look at things in totally different ways, we’ve also been together for quite a few years, so I guess that helps too.

Have you observed any shifts in attitudes towards women in the travel industry throughout your career?

Yes, but primarily in recent years and what’s really exciting is that there is more and more recognition of the amazing contributions women make in the travel sector. What I’ve also noticed is the sheer number of support groups that are out there to help women advance in our industry, such as the Women in Travel CIC, UNWTO Women, GBTA WINit, Thrive-Women in Travel and there are many more!

What advice would you give to young women aspiring to leadership positions in the travel industry?

If you aspire to be a leader in the travel industry, then first and foremost learn about sustainability. You’ll need to be courageous, there is huge change and transition required to build a more ethical, regenerative, and equitable industry. This has started and will take time but requires leaders with a new mindset who embrace purpose in the core of their business. I always use the UN Sustainable Development Goals as my North Star, guiding me to help advance the positive changes we need.

I would also suggest asking a senior leader to reverse mentor you so that you can learn and grow together. This is a great process, accepting that there are always skill gaps and opportunities to learn on both sides, exchanging knowledge and understanding, providing more perspective in decision- making.

Which woman or women would you like to give a shout out to as having helped your career develop?

As Trees4Travel is an environmental ‘tech for good’ company that not only educates but also helps travellers reduce their impact, I follow many women scientists and sustainability leaders on social media from all around the world. I have learnt so much from them over the last few years while developing the company. They are my mentors of all different ages and different backgrounds, from Dr Jane Goodall Conservationist to Sophie Kianni the youngest UN Advisor, Katherine Hayhoe and Kate Marvel – climate scientists, and thanks also of course to Greta Thunberg and Clover Hogan – climate activists.

However, my biggest inspiration and shout out must go to Kenya’s Wangari Maathai, also known as ‘’The Woman of Trees’’ a Nobel Peace Prize winner, environmentalist, and human rights activist. She founded the Green Belt Movement in 1977, which mobilised Kenyans, particularly women, to plant more than 30 million trees, and inspired the United Nations to launch a campaign that led to the planting of 11 billion trees worldwide. More than 900,000 Kenyan women benefited from her tree-planting campaigns by selling seedlings for reforestation, it offered a way to empower women, providing them and their children a better-quality life through the restoration of their environment.


Andrea-Caulfield-Smith is the Director of B2B global partnerships at payments giant Visa, having gained a wealth of experience in senior roles at American Express, easyJet and the Institute of Travel Management. Andrea will be taking up the role of Managing Director of Global Business Travel at the Advantage Travel Partnership in April.

Can you share a pivotal moment in your career that empowered you as a woman in this industry? 

There have been a few. However the one which stands out for me, was being promoted to Head of Business Development at easyJet. This was a high profile role for easyJet, as my objective was to grow our market share of business customers, whilst competing with scheduled carriers offering loyalty and rebates. Being promoted into this role meant the airline believed in my capability as a leader, allowing me to develop a strong team who would saturate the industry with the ‘why easyJet’ proposition. Throughout my tenure, my strong internal and external networks were pivotal to my success (and still are!), supporting and challenging me and my hypothesis, to ensure I had considered all the scenarios. 

I always apply the founders mentality mindset to everything I do, and by using this as my foundation during this role, I ensured any changes I proposed to the business, made commercial, strategic and operational sense, with the customer at the heart of everything I did. The icing on the cake was being awarded Airline of the Year at the Business Travel Awards, which was recognition for my teams’ hard work. 

As I prepare to step into the role at Advantage Travel Partnership as MD Global Business Travel, I am excited to be collaborating with members and suppliers to further strengthen our collective businesses across an industry sector I am extremely passionate about. 


In your opinion, what advancements still need to be made for women to achieve equal representation in leadership roles within the travel sector? 

We need to see more females being comfortable in applying for more senior roles across our industry, even when it is a stretch in their skill, capability or knowledge.

There is a stated fact that when a female considers applying for a role, they feel they need 100% of the attributes written within the job description to even consider an application. Men consider that having 60% of the attributes is enough to apply.

Equally, there needs to be an environment in which individual differences and capabilities are valued and contribute to business success. As we know, an inclusive culture can support inclusivity and combat unconscious bias.

Have you observed any shifts in attitudes towards women in the travel industry throughout your career? 

More generally, I love the diversity of people choosing travel as their career path. We have a great industry and it is attracting people who may have never considered a career in travel before because of limitations (for example cabin crew) meaning they can now do their dream job. Our industry now has flexibility and inclusivity built into its core, so as a result means we are encouraging a new generation into our industry, which is super exciting.

What advice would you give to young women aspiring to leadership positions in the travel industry? 

Be strong, be brave and be bold. You are the future of our industry and your voice is important for us to hear to drive change, innovation and evolution. Develop a strong group of supporters who will help guide and lift you through your career, people who will always pressure test your thinking and settle your nerves at times when imposter syndrome happens (and it happens to all of us). Also, build a strong network of colleagues across the industry and apply the curious mind through your interactions to help your understanding of what they do (and why?). Never be afraid to speak up and there are no bad or stupid questions.

I would also say be accountable and always bring your whole and true self. A quote I love is ‘I am different from you and like you I am different’. There is a reason we are who we are and we all bring our own skills, experience and strengths. We are all part of a team and together we drive success.

Lastly, identify a mentor, who can help you on your journey with advice and guidance that will help you excel and achieve your ambitions.

Which woman or women would you like to give a shout out to as having helped your career develop?

Our industry is filled with amazing women who continue to inspire me each and every day.

There are a few ladies who I would like to personally thank who have (and continue) to support me on my career journey. They are – Caroline Strachan, Suzanne Horner, Sophie Dekkers and Julia Lo Bue-Said.



Kelly Packington is Global Travel Management’s Operations Director, running teams of experienced business travel consultants to ensure all Global Travel Management customers’ travel plans are delivered, efficiently and effectively. Kelly and her team epitomise Global Travel Management’s aspiration to deliver effortless business travel.

Can you share a pivotal moment in your career that empowered you as a woman in this industry? 

A pivotal moment in my career came at the time of the Icelandic ash cloud crisis. 

My team – almost exclusively female – handled the entire process of rebooking and repatriating business travellers around the world.  We dropped everything and worked to get every traveller safely home to their families. 

It wasn’t until some time later that I properly understood the motive behind the work: my colleagues and I were desperate to get people to safety, to be at home with their loved ones.  It was at that point that I knew that what motivates people most is their relationships.  

In your opinion, what advancements still need to be made for women to achieve equal representation in leadership roles within the travel sector? 

Progress continues to be made.  But there needs to be more opportunity to accommodate women who typically have conflicting priorities.  

Have you observed any shifts in attitudes towards women in the travel industry throughout your career?

Over the years, I have observed a positive shift in attitudes towards women in the travel industry.

There is a growing recognition of the valuable contributions that women bring to the sector, both in terms of leadership and innovation. Companies are increasingly embracing diversity and acknowledging the importance of creating an inclusive work environment that celebrates the strengths of all employees, regardless of gender.

What advice would you give to young women aspiring to leadership positions in the travel industry?

My advice to young women aspiring to leadership positions in the travel industry is to be confident in their abilities, seek out mentors and never shy away from taking on challenging opportunities.

ABC: Always Be Challenging

Which woman or women would you like to give a shout out to as having helped your career develop?

I would like to give a shout out to Natalie Pawley, a seasoned professional and very well respected colleague who has been a guiding force throughout my career. Her leadership, mentorship, and advocacy for women in the workplace have played a significant role in shaping my trajectory.

Her commitment to fostering talent and breaking down barriers has been instrumental in my own development and success.


The future of British Airways unveiled in £7 billion plan

British Airways has revealed an impressive array of initiatives aimed at transforming its services and enhancing the customer experience.

At the heart of this transformation is a monumental £7 billion investment plan, comprising over 600 modernisation initiatives across the airline’s operations.

Among the highlights of British Airways’ ambitious transformation plan are the unveiling of a new website and mobile app, the introduction of new seats and the provision of free onboard messaging.

In touch: British Airways is rolling out free onboard messaging for Executive Club Members

These enhancements signify the airline’s commitment to investing in every facet of its business to meet the evolving needs of its passengers.

Chairman and CEO of British Airways, Sean Doyle, underscored the significance of this transformation, stating,

We’re on a journey to a better BA for our people and for our customers, underpinned by a transformation programme that will see us invest £7 billion over the next two years to revolutionise our business.

The airline’s digital experience is set for a significant overhaul with the introduction of a new website and mobile app, designed to offer deeper personalisation and enhanced user experience. The new digital platforms will empower customers to self-serve, manage their journeys and make changes to their plans conveniently online.

In response to the growing demand for connectivity during flights, British Airways is introducing WiFi enhancements, allowing Executive Club Members to send messages free of charge using the airline’s WiFi services.

Additionally, the airline has partnered with Microsoft to offer a WiFi-enabled inflight customer care solution, enabling ground-based teams to assist cabin crew in addressing issues in real-time, even at 35,000 feet.

Operational excellence lies at the core of British Airways’ transformation agenda, with a £100 million investment in machine learning, automation and AI technologies. These innovations are poised to streamline operations, improve on-time performance, and enhance overall customer experience.

As part of its transformation plan, British Airways is set to introduce cutting-edge short-haul seats and revamped cabin interiors on the upcoming fleet of Airbus A320neo and A321neos. Eight of these state-of-the-art aircraft are set for arrival starting May this year.

Revamped interiors: the new British Airways shorthaul seat

Collaborating with top-tier British suppliers from England, Scotland, and Northern Ireland, the airline is dedicated to infusing a modern yet classic British aesthetic into the new short-haul Euro Traveller and Club Europe seats.

The redesigned cabins will not only showcase this distinctive interior but will also incorporate practical enhancements, including extra-large bins tailored to accommodate overhead luggage with ease. This upgrade aims to redefine the in-flight experience for passengers, combining style and functionality for an unparalleled travel journey.

Furthermore, British Airways is investing in new lounge spaces, with a brand-new lounge set to open in Dubai later this year, featuring the airline’s innovative lounge design concept followed by the opening of its Miami lounge in 2025.

Lounge refreshes are also planned for Lagos, Seattle, Heathrow and Edinburgh, reflecting the airline’s commitment to offering premium services to its customers worldwide.

As part of its expansion plans, British Airways is reintroducing flights to popular Asian destinations, Bangkok and Kuala Lumpur, alongside other new routes, demonstrating its dedication to expanding its network and catering to diverse travel needs.

As the only European carrier to offer First Class between the UK and US, British Airways is to introduce a brand-new and exclusive First suite. The airline expects the new seat to make its debut at the end of 2025 into early 2026 as part of its A380 aircraft refurbishment.  

British Airways’ flights from London to Bangkok and Kuala Lumpur are set to return. The services will re-start in October and November respectively, further demonstrating British Airways’ commitment to expanding its network to Asia post pandemic.  

The airline will operate daily flights between the Malaysian capital city and London Heathrow on a 787-9 aircraft, as well as three flights a week between the Thai capital and London Gatwick on a 777-200ER. 

British Airways is also returning to Abu Dhabi on April 20, as well as welcoming Agadir in Morrocco on March 31 and adding Izmir in Turkey to its network on May 18.


In line with its commitment to sustainability, British Airways is taking significant steps to address aviation’s environmental impact. Through its BA Better World programme, the airline aims to drive continual improvement in environmental, social, and governance performance, with a target of achieving net zero emissions by 2050 or sooner.

As British Airways embarks on this transformative journey, passengers can look forward to a host of new and enhanced services designed to elevate their travel experience to new heights.

For further information about British Airways and how the airline plans to enhance your business travel experience, we encourage you to contact your Global Travel Management Account Manager.