Sho Shibuya and Lufthansa collaborate on unique First Class Loungewear
Lufthansa has partnered with Japanese artist Sho Shibuya to create exclusive loungewear for its new Allegris First Class, with the collection debuting on selected flights from Munich to New York in February.
This unique collaboration will capture the attention of UK-based business travellers flying with Lufthansa, particularly those who value premium experiences during their journeys. Designed by Sho Shibuya, renowned for his stunning colour gradients inspired by dawn-to-dusk skies, the loungewear reflects the unique perspective one can enjoy above the clouds.
Crafted by Copenhagen’s Tekla brand from fine organic cotton satin, the loungewear promises both luxury and comfort, aligning with the elevated travel experience expected in Allegris First Class.
Paul Baker, Sales Director of Global Travel Management, said:
This partnership showcases Lufthansa’s commitment to providing exceptional experiences for premium passengers. For UK-based business travellers, it’s another example of how airlines are going above and beyond to make long-haul flights more comfortable and memorable.
For more information about Lufthansa’s First Class services or to book your next flight, contact your Global Travel Management Account Manager.