Air France to introduce new La Première cabin

Air France has announced it is working on the design of a completely new La Première cabin.

The airline states this ‘confirms the airline’s commitment to continue to offer its most exclusive and elegant service, regularly rewarded for its quality and excellence’.

Now in the design phase, the new concept will be unveiled during the 2023/2024 winter season.

The future cabin will be the longest on the market and will offer up to three modular configurations that can be fully privatized for an even more exceptional journey: a seat, a sofa and a fully flat bed.

The new cabin will equip a larger number of aircraft than at present.

Benjamin Smith, CEO of Air France-KLM said

La Première represents the highest level of French excellence and is an intrinsic part of Air France’s DNA. Even at the height of the Covid crisis, we could see the attractiveness of such an offer for our customers, particularly on the North Atlantic route, where load factors in the La Première cabin are currently higher than they were back in 2019. We look forward to unveiling this new cabin, which is set to meet the highest global standards.

The large-scale project is part of Air France’s strategy to ‘move upmarket’, which also covers fleet renewal, lounge renovation and the development of a more sustainable catering offer, signed by Michelin-starred chefs in the airline’s Business and La Première cabins. 

Introduced in 2014, Air France’s La Première suites are currently available on board select Boeing 777-300s serving top destinations in North America, South America, Africa and the Middle East.

The introduction of the new La Première cabin comes just days after Air France announced its new long-haul Business seat. The airline’s completely redesigned iconic seat features even more enveloping curves and extra comfort.

New Business seat: Rolled out on 12 Boeing 777-300s from September 2022, each aircraft will be equipped with 48 seats in Business class

This seat’s design is based on ‘the three Fs’

  • Full Flat, meaning that the seat transforms into a real bed almost two metres long,
  • Full Access, providing all passengers direct access to the aisle,
  • Full Privacy, ensuring optimal privacy.

A new sliding door allows passengers to create a totally private space, out of sight from the other passengers in the cabin. To create a greater sense of privacy for passengers travelling together, the seats located in the centre of the cabin are now equipped with a central panel that can be lowered by pressing it down, creating a convivial space in which to make the most of the flight together.

The seat also features a wide 17.3-inch 4K High-Definition anti-glare screen with a noise-reducing headset, a new Bluetooth connection allowing passengers to use their own headphones and several electric sockets.

As passengers board the aircraft, they are greeted by a backlit winged seahorse, ’embodying the company’s founding myth and rich history’.

The seat’s padding adds softness and a feeling of cosiness. Wool, brushed aluminium, full-grain French leather are the ‘noble, soft and natural materials’ chosen by Air France for the manufacture of its seats. Each seat is also embroidered with the company’s trademark red accent.