Air France introduces signature fragrance AF001 to enhance traveller experience
For the first time in its history, Air France has launched its signature home fragrance, AF001, created in collaboration with renowned master perfumer Francis Kurkdjian, artistic director of Maison Francis Kurkdjian. This initiative underscores Air France’s commitment to showcasing French excellence and enhancing the sensory experience for its passengers.
For UK-based business travellers, this development highlights Air France’s dedication to delivering a superior travel experience. The introduction of AF001 in lounges and cabins elevates the ambiance, providing a more relaxing and enjoyable environment, ideal for preparing for or unwinding after a business trip.
From 15 January 2025, this unique fragrance will be introduced at Paris-Charles de Gaulle, greeting passengers in the lobbies, lounges, and La Première suites. Initially featured in lounges across terminals 2E (halls L and M), 2F, and 2G, the fragrance will be gradually rolled out to other Air France lounges globally. With its comforting musky scent, mimosa notes from southern France, and delicate floral hints of jasmine and rose, AF001 evokes space, calm, and light – a true olfactory journey for travellers.
Francis Kurkdjian shared his pride in creating this exclusive fragrance:
It was the illusion of a ray of sunshine on the wings of an aircraft that inspired me to create this light, fresh and comforting home fragrance.” Fabien Pelous, SVP Customer Experience at Air France, added, “The Air France travel experience now elevates all five senses…and now smell with this prestigious signature fragrance.
The fragrance is a nod to Air France’s iconic history, with its name, AF001, referencing the legendary Concorde flights between Paris and New York. Designed to accompany travellers from the very start of their journey, AF001 captures the French art of living and reinforces Air France’s brand identity.
Paul Baker, Sales Director of Global Travel Management, commented:
This thoughtful enhancement from Air France demonstrates their commitment to improving the business travel experience for UK customers. The addition of AF001 promises to make lounges and cabins more welcoming and enjoyable for travellers.
If you would like information on any Air France flights, routes and fares, please contact your Global Travel Management Account Manager.
