1,500 CHILDREN TAKE-OFF WITH BRITISH AIRWAYS

1,500 children take-off with British Airways

More than 1,500 children were given a unique insight into a career in aviation when they attended a careers event hosted by British Airways and KidZania. The two-day event saw them take the controls of an aircraft and try out the airline’s safety demonstration with cabin crew.

The children were provided with replica uniforms and taught on board the British Airways A319 aircraft, learning some of the important skills needed to become real life flight and cabin crew.  Many received a lesson on the flight deck simulator where they were given the opportunity to fly around London and land into Heathrow Terminal 5.

  • British Airways teamed up with KidZania in Westfield to inspire children to pursue a career in aviation
  • More than 1,500 children from 19 schools visited the Aviation Academy at the two-day careers fair
  • British Airways customers receive 15% discount to the KidZania activity centre

The British Airways Aviation Academy is the most popular activity with children visiting KidZania, and the behind-the-scenes, hands-on training aims to both inspire and enthuse children about future careers they might previously not have considered.

Currently more than 6% of British Airways pilots are women, which is double the national average, but the airline is actively seeking to encourage more women into the profession.

Mel Kose, British Airways’ Community Education Manager said that events like this aim to inspire and excite young girls to see a career as a pilot to be an achievable goal and to pursue STEM subjects at school:

We’re delighted that so many students attended the event, which is just one of many initiatives we offer to inspire children and young girls to enter a STEM career. Last year 600 students took part in our work experience programme across 30 departments at British Airways, and this year we will host more young people than ever before. We’ve also introduced ‘Teacher Take-Off Days’, with teachers taking part in one-day work experience sessions and taking their learnings back to the classroom. Plus, we’ve launched a scheme we call Your Flying Future, where we regularly run events for children to meet our pilots, to encourage them to feel that this is a career available to them.

Goodyers End Primary School in Bedworth, Warwickshire was one of almost 20 schools that attended the event at KidZania. Year 6 Teacher Adele Johnson said:

Lots of our children will have never even been a passenger on a plane before, let alone thought about a career in aviation, so this event provides an invaluable opportunity to inspire the children and raise their aspirations for the future – coming to KidZania is one of the most important things we do all year.

Rachel Woods, Head of Brands Development at KidZania London, said:

The British Airways A319 aeroplane is a big hit in the city, and it was fantastic to have ambassadors offering insights into their careers through a STEM-based interactive activity. The workshop offered hands-on opportunities to support and inspire key-stage 1-3 children through real life experiences.