Virgin Atlantic’s ruby anniversary: new products and experiences for loyal customers
Forty years ago, on 22nd June 1984, Virgin Atlantic carried its first customers from London to New York, promising a travel experience that was both exciting and different.
Since then, the airline has continuously innovated and set itself apart in the travel industry. In June, Virgin Atlantic is celebrating its 40th anniversary with a series of unique initiatives designed to delight its customers.
To mark this milestone, a special 40th birthday logo inspired by the bold stripe on Virgin Atlantic’s first aircraft, Maiden Voyager, will appear on new products throughout June. This distinctive logo is just one of the many ways the airline is bringing a splash of colour to air travel, emphasising its commitment to personalised service delivered by its incredible team.
The celebrations begin at Virgin Atlantic’s award-winning London Heathrow Clubhouse, which first opened in 2006. Upper Class customers can unwind with a special 40th birthday beer, a zesty pale ale brewed in Wimbledon, available exclusively at the London Heathrow Clubhouse from 1st June. The beer features English Maris Otter and Cara malt, offering a juicy aroma and smooth finish.
All Clubhouses will also feature a new cocktail named Maiden Voyager, a modern twist on the classic 80s ‘Woo Woo’ cocktail. This fruity concoction includes vodka, peach puree, fresh lime, grenadine, egg white, and peach bitters, providing a refreshing experience for travellers. To complement the celebratory drinks, a signature 40th birthday red velvet cake with whipped cream and berries will be served, along with hit 80s tracks to enhance the festive atmosphere.
In a nod to its rich history, Virgin Atlantic will display a collection of its cabin crew uniforms from the past four decades at the London Heathrow Clubhouse. This exhibit includes designs by Arabella Pollen, Elizabeth and David Emmanuel, John Rocha, and the current iconic uniform by the late Vivienne Westwood, which debuted in 2014.
Adding to the in-flight experience, Virgin Atlantic’s signature cocktail, the Virgin Redhead, will now be available onboard in all cabins. Complimentary in Upper Class and for purchase in Premium and Economy, this vibrant drink features gin, mixed berries, a twist of lemon, and a splash of prosecco, making it a delightful addition to the drinks menu.
The airline’s renowned Mile High Afternoon Tea is also getting a ruby-themed makeover. Upper Class customers will enjoy an elderflower and blueberry scone, a lemon and blackcurrant birthday cake slice, and a raspberry macaron with the 40th birthday logo. Premium and Economy customers will also have themed treats, including a refreshing glass of English sparkling wine and a selection of delectable cakes and pastries.
Finally, Virgin Atlantic has partnered with Bottega to offer limited-edition prosecco bottles featuring a bespoke 40th birthday design. Available in both 75cl and 20cl sizes, the larger bottles can be pre-ordered through Virgin Atlantic’s Retail Therapy, while the smaller bottles will be available for purchase onboard in all cabins starting late June.
Siobhan Fitzpatrick, Chief Experience Officer at Virgin Atlantic, commented on the celebrations:
As we gear up to our Ruby anniversary, we are delighted to celebrate this milestone with our loyal customers, in our Clubhouses and onboard. For four decades, we’ve been there for the moments that matter and are committed to giving our customers the very best experience in the skies.
In our 40th year, our spirit is stronger than ever and the things that set us apart will keep us ahead. We look forward to the next 40 years as we continue flying to some of the greatest cities on earth, finding new ways to delight our customers with brilliantly different experiences, delivered by our amazing people.
For more information about these exciting initiatives and to experience Virgin Atlantic’s exceptional service, contact your Global Travel Management Account Manager.
