More movies, more choice: British Airways doubles in-flight content
British Airways has taken its commitment to customer satisfaction to new heights by doubling the array of entertainment options available on its in-flight entertainment system since the beginning of this year.
Aimed at enhancing the travel experience for UK-based business travellers, the airline now boasts an impressive collection of over 70 complete boxsets and 20 beloved franchises across all cabin classes, ensuring a diverse and engaging journey for passengers.
The airline has unveiled a captivating selection of new films, short movies, and more content.
However, the airline’s commitment to improvement extends beyond entertainment. British Airways has made noteworthy enhancements to its product offerings, with a particular focus on its lounge and on-board menus.
This comprehensive approach to passenger satisfaction reflects the airline’s dedication to delivering a seamless and enjoyable travel experience from start to finish.
From boxsets to blockbusters, British Airways has effectively doubled its in-flight entertainment content in 2023, encompassing a rich assortment of boxsets, movies, podcasts, and children’s programmes, among other options. This strategic move aligns with the airline’s vision to create a bespoke and fulfilling entertainment journey for every passenger.
Anticipating a remarkable viewership of over one million customers on its long-haul flights this month, British Airways now presents a staggering number of complete boxsets and 20 classic franchises for the month of August.
Movie aficionados will delight in more than 50 new releases, including titles like “Paint,” “Love Again,” and “The Covenant.” And British Airways has fostered an exclusive partnership with Paramount+, treating passengers to unique content such as “Rabbit Hole: The Algorithms of Control,” “The Flatshare,” and “Grease: Rise of The Pink Ladies.”
Cinephiles will find solace in movie boxsets featuring legendary series like Harry Potter, Indiana Jones, and Mission Impossible. Such in-flight entertainment offerings promise hours of immersive entertainment, allowing passengers to indulge in beloved blockbusters while soaring through the skies.
For those with a penchant for auditory delights, British Airways provides over 770 audio options, including the popular “NewlyWeds” podcast starring Jamie Laing and Sophie Habboo. Lovers of British comedy can relish in an array of British Original content, including highlights from the 2022 Edinburgh Festival Fringe, such as “The Fringe, Fame and Me” and “Just for Laughs.”
Calum Laming, Chief Customer Officer at British Airways, emphasised the significance of a diverse entertainment range, stating,
We understand the importance of offering a comprehensive range of entertainment options to our valued customers, elevating their journey experience. Our passengers eagerly anticipate this aspect of their travel, and we have dedicated ourselves to expanding the content available, doubling the choices at their fingertips.
Through collaborations with outstanding brands like Paramount+ and the creation of a dedicated British Original channel, we have curated an assortment that caters to every taste. From newly-released blockbuster films to engaging podcasts, there is something for everyone to relish during their summer flight.
Passengers eager to stream content on their personal devices can make the most of British Airways’ WiFi connectivity, with diverse packages available, including messaging and ‘browse and stream’ options. The airline is progressively equipping both its long-haul and short-haul fleet with WiFi, ensuring most aircraft are now interconnected.
On a culinary note, British Airways is elevating the dining experience for travellers journeying to Delhi and Mumbai from London Heathrow, encompassing both outbound and inbound flights. This enhancement includes the introduction of comprehensive secondary hot meals across all cabin classes. Club World (business class) passengers can savour an array of chilled snacks from the Club Kitchen.
From 9 August, a fresh snack option will debut in Euro Traveller (economy) – passengers can relish a choice between banana cake and a sultana flapjack, available on flights departing from London Heathrow and London Gatwick.
Ground services have not been overlooked in British Airways’ pursuit of excellence. The airline has invested in its lounge menus, presenting an enriched assortment of hot breakfasts, afternoon tea, and Great British Picnic treats at its Galleries lounges in London Heathrow and London Gatwick.
Furthermore, British Airways has revamped its à la carte First Dining with local specialties and a British Original offering at its US lounges. This includes an enticing selection of new cocktails, locally crafted beers, and other beverages.
In a recent development, British Airways unveiled the Whispering Angel bar at London Heathrow Terminal 5, treating customers to the renowned rosé originating from the Provence vineyards of Château d’Esclans. Summer holiday surprises abound, with seasonal menus, complimentary ice-cream for long-haul daytime flights from London Gatwick and London Heathrow in World Traveller (economy) and World Traveller Plus (premium economy), and the reintroduction of pre-takeoff bubbles in World Traveller Plus.
British Airways remains dedicated to delivering an unparalleled travel experience, catering to the diverse needs and preferences of its esteemed UK-based business travellers. With an expanded in-flight entertainment offering and a focus on culinary excellence, the airline continues to redefine air travel comfort and convenience.
