British Airways has announced a new partnership with Aviation American Gin with the premium brand launching on board.
British Airways customers flying across the pond and all other long-haul routes will be offered Aviation American Gin from the in-flight menu and short-haul customers will be able to buy it from the on-board Speedbird café.
The partnership builds on the opening of a brand-new area – the Aviation Gin bar in the airline’s Club Lounge in JFK airport in October 2021.
Aviation American Gin was founded in Portland in 2006 and is described as ‘a metaphor for taste and adventure’. The gin is infused with a ‘democratic blend of botanicals’ – cardamom, coriander, French lavender, anise seed, sarsaparilla, juniper, and two kinds of orange peel ‘to create a smoother, softer, more refined take on gin’.
Tom Stevens, British Airways’ Director of Brand and Customer Experience said:
Offering our customers a premium experience throughout their journey is important to us. Partnering with Aviation American Gin is another great addition to our on-board service.
Gareth Williams, International Brand Director at Aviation American Gin said:
We hope our customers join us in celebrating, with a refreshing gin and tonic. We’re so excited to get on board with the UK flag carrier British Airways and take Aviation American Gin to new heights – the sky! Through this partnership, we’re keen to enhance each traveller’s experience with a deliciously refreshing Aviation Gin cocktail for flyers to enjoy on journeys near and far, offering an American twist on this quintessentially British drink!