Indulge in affordable luxury: Singapore Airlines refreshes Premium Economy experience
Singapore Airlines has announced a significant upgrade to its Premium Economy Class in-flight offerings, set to debut on flights from 31 March 2024.
This revamped experience promises an array of enhancements, including an expanded selection of culinary delights and a brand new amenity kit, all aimed at elevating the journey for business and leisure travellers alike.
Premium Economy Class passengers can now indulge in a glass of Charles de Cazanove Brut Tradition NV Champagne shortly after take-off, setting the tone for a luxurious flight experience.
The introduction of a hard copy menu card showcases an extensive range of meal, snack and beverage options available throughout the journey. Meals will be served in elegant custom-made porcelain serviceware, adding a touch of sophistication to the dining experience.
For flights lasting seven hours or more, passengers can look forward to the all-new Out of the Woods amenity kit, exclusively designed to cater to Premium Economy Class travellers.
Crafted from eco-friendly materials, the kit includes eyeshades and slippers made from recycled PET material, along with a lip balm packaged in biodegradable material, ensuring both comfort and sustainability.
This comprehensive revamp marks the first major update to Singapore Airlines’ (SIA) Premium Economy Class since its inception in 2015, reflecting the airline’s commitment to providing exceptional service and meeting the evolving needs of its passengers.
Mr Yeoh Phee Teik, Senior Vice President Customer Experience at Singapore Airlines, commented,
Premium Economy Class has garnered popularity among our customers since its introduction. However, at Singapore Airlines, we continuously strive to enhance our offerings and exceed customer expectations. This revamp of our Premium Economy Class experience reflects our dedication to providing a personalised and world-class journey for our passengers.
One of the highlights of the revamped Premium Economy Class experience is the introduction of over 200 new appetisers, main courses and desserts.
Passengers can expect a delectable array of options, including seasonal appetisers, premium main course selections, and indulgent desserts.
New additions to the menu include Beef Bourguignon, Bak Chor Mee, and Thai-style Crab Curry, catering to a diverse range of palates.
The introduction of upgraded bread options, such as croissants and garlic bread rolls, adds a delightful touch to meal times. Passengers can also enjoy an expanded Book the Cook menu, featuring up to 20 dishes available for pre-order, including popular favourites and new additions like Slow Braised Lamb Ragout and Mushroom Eggplant Meatballs.I
Complementing the gourmet dining experience are a curated selection of wines, Champagne and spirits, ensuring passengers can savour the finest beverages during their journey. Additionally, SIA has expanded its non-alcoholic beverage selection to include peppermint and chamomile teas, as well as hot chocolate from Cadbury, catering to diverse preferences.
In collaboration with Out of the Woods, SIA has introduced a brand new amenity kit for Premium Economy Class passengers, featuring eco-friendly and sustainable products. This thoughtful addition underscores the airline’s commitment to providing a premium and environmentally-conscious travel experience.
Premium Economy Class passengers can enjoy a host of on-ground privileges, including priority check-in and boarding, as well as a generous checked baggage allowance. In-flight, passengers can relax in ergonomically-designed seats, offering ample space and comfort for the duration of the journey.
For those seeking entertainment, the sleek 13.3-inch full HD monitor and KrisWorld entertainment system offer a diverse selection of movies, television programmes, music, and games, ensuring a truly immersive in-flight experience.
As Singapore Airlines continues to redefine the travel experience, the enhanced Premium Economy Class offering reaffirms its commitment to providing unparalleled service and comfort to passengers.
For more information about the upgraded Premium Economy Class experience, passengers are encouraged to contact their Global Travel Management Account Manager.
