Hilton has unveiled the highly anticipated ‘Hilton on the Green’ pop-up hotel experience at the RBC Canadian Open, offering business travellers a unique and exciting blend of leisure and luxury right on the golf course.
From 6-11 June, golf enthusiasts and business travellers alike can revel in this unique, one-bedroom pop-up hotel located at the Oakdale Golf and Country Club in Toronto, Ontario.
Following its successful debut last year at Canada’s National Open Championships, where twelve fortunate guests had the extraordinary opportunity to spend the night right on the green, ‘Hilton on the Green’ returns with even more excitement.
Two additional lucky winners, selected through a contest earlier this year, will join renowned golf media personality Adam Stanley and Team Canada athlete Nicole Gal for an unforgettable overnight stay during the 2023 RBC Canadian Open.
Jennifer White, Hilton’s director of destination marketing, for US Domestic Markets and Canada, said
We are once again thrilled to bring this authentic, one-of-a-kind experience to the RBC Canadian Open and showcase the light and warmth of our hospitality in this unique location.
At Hilton, we believe it matters where you stay, and we’re delighted to help golf lovers and our Hilton Honors members experience the ultimate stay, right on a PGA Tournament golf course.
The ‘Hilton on the Green’ concept received international acclaim and garnered extensive coverage in 2022, leading to its recognition as the Best Sponsor Activation by the LGPA Tournament Partners at the year-end ceremony.
This year, the pop-up hotel offers additional amenities, including wellness products such as the Therabody Wave Roller and Therabody Gun Elite, recognising the growing significance of physical well-being for travelers.
In fact, approximately 47% of travellers prioritise their physical wellness, making it an integral part of the future Hilton experience.
Situated on the fifth hole, the pop-up hotel continues to embody the essence of Hilton Honors perks and upscale amenities.
Guests can indulge in superior beds and linens, accompanied by a personal concierge service and delectable meals delivered straight to their doorstep.
Additionally, they will be greeted with the signature warm DoubleTree chocolate chip cookie and classic Hilton robes, adding a touch of luxury to their stay.
This announcement coincides with the renewal of Golf Canada’s multi-year integrated partnership with Hilton, further solidifying Hilton’s position as the official hotel partner for the National Sport Federation and its members. Moreover, Hilton proudly joins hands with Team Canada, prominently featuring as the Official Hotel Partner on player uniforms.
Lisa Ferkul, chief commercial officer for Golf Canada said,
Following the success of the ‘Hilton on the Green’ activation at last year’s RBC Canadian Open and CPKC Women’s Open, we could not be more thrilled to see the return of this clever and authentic initiative again this year.
Thanks to our partners at Hilton for continually providing exceptional experiences for fans to enjoy.
The construction of the pop-up hotel was carried out by independent agency FUSE Create, in collaboration with production partner Artam Design Inc. Canadian-made materials and sustainable resources were utilized throughout the fabrication, aligning with Hilton’s commitment to environmental consciousness.