Travelodge is going ‘budget-luxe’ with a new premium look and feel
Travelodge, the pioneers of the UK budget hotel sector, have announced they are evolving their core brand product to a new ‘budget-luxe’ premium look and feel design – whilst maintaining their great value price proposition.
The new design has been created on the success of the group’s budget chic hotel format, TravelodgePLUS with feedback from the company’s largest consumer study – which surveyed around 5,000 UK business and leisure travellers to find the psychographics of the modern budget traveller.
Key findings revealed that modern travellers crave style, choice and little homely touches to make it easier to work, rest and relax both inside and outside of the room.
In response to this consumer insight, the Travelodge interiors team have remodelled their core product with a new budget-luxe design that includes all the low cost efficiencies you would expect from Travelodge but with the added benefit of thoughtful, stylish design and, homely touches throughout its interiors.
This is underpinned by the introduction of a new signature rich navy blue brand colour which pays homage to the first iconic Travelodge blue brand colour- chosen for its calming and uplifting qualities.
The Travelodge budget-luxe design also includes a number of sustainable initiatives. This includes the new carpet being made from recycled fishing nets which are part of a project supporting clean ocean initiatives, tackling over 640 000 tonnes of discarded fishing nets currently impacting marine life. The carpet backing is also made of old plastic bottles. Every ten of these bottles which are recycled rather than being sent to landfill saves enough energy to power a laptop for 25 hours. Other features include low energy lighting, motion sensing controls and aerated showers and taps
The group intends to roll out its new budget-luxe design across its UK estate and has kick-started this programme with a multi-million pound investment to upgrade 60 hotels this year in popular business and staycation destinations across the UK. Five of these hotels will be completed in April 2022, including three hotels in London at Southwark, Vauxhall and Wembley as well as Southampton and Thame (Oxfordshire) close to Travelodge’s headquarters.
Craig Bonnar, Travelodge Chief Executive said:
Travelodge has been a trailblazer within the UK hotel sector since it opened the UK’s first budget hotel in 1985. We are once again evolving by launching a new ‘budget-luxe’ premium look and feel hotel design whilst maintaining our great value price proposition.
This is our most radical transformation to date and has been created in response to ever increasing expectations from customers.
Thoughtful, stylish design and homely touches really matter in today’s world when staying away for business or leisure.
