Travelodge adds 635 rooms in Spain with latest hotel launches

Travelodge, the UK’s first budget hotel brand, is expanding its Spanish portfolio with five new hotels, adding 635 rooms to cater to business and leisure travellers.

Travelodge has expanded its presence in Spain by opening five new hotels in Alicante Puerto, Barcelona del Valles, Madrid Alcala de Henares, Malaga Aeropuerto and Murcia, adding a total of 635 rooms to its portfolio.

The hotels, which began operations under the Travelodge brand on 31 May, were acquired from Louvre Group. This addition enhances Travelodge’s Spanish portfolio, offering more choices for business and leisure travellers seeking quality, affordable accommodation across the country.

Travelodge’s expansion is part of a strategic development plan announced last year, based on extensive research by Christie & Co. The research highlighted Spain as a top global destination with a rapidly growing hotel market, but identified a gap in branded, budget-friendly accommodation in the midscale and economy segments. Travelodge’s long-term fixed lease model, which has been successful in the UK, aligns well with the needs of investors seeking stable income streams in Spain’s booming tourism industry.

Steve Bennett, Chief Property and Development Officer at Travelodge, stated,

We are delighted to expand our offering across Spain by opening these new hotels, including our first hotels in Alicante, Murcia, and Malaga, as well as adding to our existing estate in Madrid and Barcelona. Each location is carefully selected to suit the needs of the modern business and leisure traveller, and we look forward to welcoming our guests at these fantastic new additions to our growing hotel portfolio.

Travelodge has identified 20 target locations for further expansion, including major cities like Barcelona, Madrid, and Valencia, as well as popular tourist destinations such as Seville, Bilbao, and Palma Mallorca. This strategy aims to fill the gap in quality, affordable accommodation in these areas.

The management team in Spain, led by Ángel Beleño, who has extensive experience in the hotel sector, is focused on leveraging Travelodge’s established brand and operational expertise to grow its presence. Beleño joined Travelodge in 2013 and became General Director for Spain in 2014, bringing valuable insights from his previous roles at Meliá Hotels International and Barceló Hotels & Resorts.

With nearly four decades of expertise in operating budget hotels, Travelodge is well-positioned to offer investors and landlords a reliable long-term income stream in Spain, either through lease agreements or acquiring freeholds. Travelodge’s successful model and strong brand promise significant opportunities for further expansion in the Spanish market.

For more information on Travelodge properties in the UK or Spain please contact your Global Travel Management Account Manager.