Radisson RED to anchor Edgbaston Stadium’s ambitious redevelopment
Radisson has been unveiled as the hotel partner for Edgbaston Stadium’s award-winning Masterplan redevelopment, which includes the addition of the Radisson RED Birmingham Edgbaston Stadium, a 4-star lifestyle hotel featuring 146 rooms, 85 of which have pitch-facing balconies.
Eighteen of these pitch-view rooms will be fully convertible into hospitality spaces, while Level 4 will boast a rooftop restaurant and bar with a 160 square metre terrace offering stunning panoramic views of the Birmingham skyline.
This hotel is the centrepiece of a larger project that includes the redevelopment of the stadium’s Raglan and Family Stands, introducing a modern concourse with enhanced food and drink options and improved facilities for disabled spectators.
Edgbaston Chief Operating Officer Craig Flindall expressed excitement about the partnership:
We’re delighted to partner with Radisson Hotel Group; the brand’s upscale lifestyle theme is a perfect fit for our vision of the stadium’s ambitious Masterplan project. The redevelopment will cement our position as one of the country’s few premier stadia and hotel complexes and offer a genuine destination experience for people wanting to visit Birmingham or the West Midlands.
Flindall highlighted that this is Phase 3 of the Masterplan project, which aims to transform the stadium into a vibrant economic centre, delivering lasting investment into the local community. Previous phases included the Corkfield apartments, recently named regional Apartment Development of the Year, and the opening of Xcelerate with Edgbaston, a new catering and hospitality centre of excellence operated with catering partner Levy, offering significant career opportunities for local people.
Adela Cristea, Vice President, Business Development UK, Ireland & Nordics at Radisson Hotel Group, commented:
We are proud to have been chosen as hotel partner and are thrilled to be part of this stunning project. The Radisson RED brand is the ultimate brand for this lively location. We truly see great potential in combining hospitality and sport events for the benefit of guests, clients, and partners.
The detailed planning phase will include consultations with stakeholders, including residents and Warwickshire CCC Members, scheduled for August 2024.
A planning application will be submitted later in the year, with project completion expected by Spring 2027, just in time for the men’s Ashes Test against Australia.
Architecture illustrations showcasing the new Radisson RED hotel within the stadium’s design have been released.
For further information about this development, please contact your Global Travel Management Account Manager.
