New comfort bags and premium care products for KLM business passengers
From 1 July 2024, KLM World Business Class passengers and visitors to the KLM Crown Lounge at Amsterdam Airport Schiphol can look forward to indulging in premium personal care products from renowned Dutch brand Marie-Stella-Maris.
Following this, from 1 August, these high-quality products will be featured in newly designed comfort bags distributed in KLM’s World Business Class.
Marleen van de Pol, VP Customer Experience said,
KLM aims to make every journey meaningful and believes in putting quality before quantity. After all, travel is not about ticking destinations off a list but about unique encounters and personal experiences
The new comfort bags are a result of KLM’s collaboration with the creative talents at Envisions, a design agency based in Eindhoven.
The agency, founded by young graduates from the Design Academy Eindhoven, drew inspiration from different moments of the day to create four distinctive designs for the comfort bags.
KLM Crown Lounge visitors and World Business Class passengers can enjoy a selection of hand soap, hand gel, hand lotion and a face mist. Additionally, the comfort bags will include a face moisturiser and lip balm, ensuring travellers stay refreshed and pampered during their journey.
Marie-Stella-Maris products, known for their high-quality ingredients and commitment to sustainability, are made in the Netherlands with a minimum of 96% natural ingredients, such as shea butter, almond oil and hazelnut oil.
The brand donates 2.5% of its sales to sustainable water projects, aligning with KLM’s commitment to social responsibility.
The introduction of these new products and comfort bags will see the replacement of the current Rituals comfort bags and products from 1 August.
For more information about KLM flights, please contact your Global Travel Management Account Manager.
