Introducing The British Airways Club: More ways to earn Tier Points
British Airways has announced significant updates to its loyalty programme, introducing new ways for members to earn Tier Points and progress through the tiers.
These changes, effective from 1 April 2025, will directly benefit UK-based business travellers, offering them more opportunities to reach higher status levels through everyday spend. The rebrand sees the British Airways Executive Club become The British Airways Club, introducing enhanced methods of accumulating Tier Points through ancillary spend, credit card usage, and British Airways Holidays packages.
From April, members will earn one Tier Point for every £1 spent on eligible extras such as seat selection, additional baggage and even contributions to Sustainable Aviation Fuel (SAF). This shift means that business travellers can now boost their Tier status not just through flights but through associated travel expenses, ensuring faster progression and increased benefits.
Paul Baker, Sales Director of Global Travel Management, highlighted the advantage to UK-based business travellers:
These changes represent an exciting opportunity for our clients. The ability to earn Tier Points through seat selection, baggage fees and even holiday bookings makes it easier than ever to gain and maintain status. For business travellers, this creates a great way to maximise rewards, reflecting the diverse nature of corporate travel today.
A key enhancement is the permanent introduction of limitless Tier Point earning on British Airways Holidays. This follows the success of a double Tier Points promotion, now made permanent, enabling business travellers to achieve elite status with fewer trips.
Additionally, later in 2025, BA American Express Premium Plus Cardmembers will have the chance to earn up to 2,500 Tier Points by spending on their card, further enhancing the opportunities available.
Colm Lacy, British Airways’ Chief Commercial Officer, said:
The changes we have announced today underline our continued investment in our loyalty programme and in our customers. Based on our Members’ feedback, we’ve built on the changes we’ve already made – including how customers collect Avios and their membership year – in a way that we believe better rewards their loyalty and reflects their changing travel needs.
To mark the launch, British Airways is offering bonus Tier Points for bookings made before 14 February 2025 for travel from 1 April 2025 onwards.
Global Travel Management clients with existing bookings for travel after 1 April 2025 will automatically have their Tier Points adjusted to the new earning method, ensuring they receive the same or higher rewards as under the current system.
If you would like to find out how these changes can benefit your business travel, contact your Global Travel Management Account Manager today.
