Aspiring models given a chance to shine as Heathrow becomes a fashion hub
Aspiring models passing through Heathrow Airport have been given a unique opportunity to launch their careers in the fashion industry, thanks to a new partnership with the inclusive model agency, The MiLK Collective.
In the lead-up to London Fashion Week, Heathrow Airport is playing host to scouts from The MiLK Collective, who are on the lookout for new faces among the record 1.75 million passengers expected to travel through the airport this season.
Successful candidates will have the chance to sign an exclusive contract with the agency for at least a year, joining a prestigious roster of models who have graced the covers of top fashion magazines like Vogue and worked with the most sought-after fashion brands.
The initiative kicked off with a surprise fashion show at Heathrow’s Terminal 5 Arrivals, where four of The MiLK Collective’s models showcased high fashion looks alongside travel essentials such as eye masks and suitcases. Onlookers waiting for their loved ones became an impromptu audience on the ‘front row’, or ‘FROW’, while passengers passing through the terminal joined the spectacle, displaying a variety of styles from casual airport attire to vintage dresses.
The MiLK Collective, known for its focus on diversity and challenging industry conventions, is looking for individuals of any age who have a distinct personality and style.
Scouts will return to Terminal 5 on Friday, 13th September, offering more passengers the chance to be discovered during Fashion Week, one of the busiest times for Heathrow, which has already seen over 30 million passengers since June.
Reflecting on the airport’s role in the fashion industry, Fraser Brown, Retail Director at Heathrow, said:
London Fashion Week is one of the UK’s most iconic cultural events, and industry leaders, designers, and models will soon be passing through our doors to attend. But the impact of the UK fashion industry goes far beyond just one week or one city.
It’s a powerhouse for the British economy, driving billions in value and sharing the work of creatives from all over Britain with the world – and we’re proud that Heathrow plays a unique role within this sector.
We’re excited to partner with The MiLK Collective to give aspiring models a chance to ‘take off’ right here at the airport.
The partnership follows a long tradition of models being discovered in airports, such as Kate Moss, who was famously scouted at New York’s JFK airport in 1988.
Anna Shillinglaw, Founder and Managing Director at The MiLK Collective, noted:
You can find a huge mix of people at airports, and so many who would be brilliant models. I’ve personally scouted passengers waiting for a flight or checking in a bag on recent trips abroad. Airport fashion is also a very unique thing.
Every time I’m at the airport I’ll see a mix of wonderful outfits that people choose to travel in, and it’s those individual looks and personalities that we’ll be looking out for as passengers take to the Heathrow runway. We’re expecting to see thousands of people in total and I can’t wait to see who eventually makes it onto our books.
Paul Baker, Sales Director of Global Travel Management, commented on the initiative:
For UK-based business travellers, this partnership between Heathrow and The MiLK Collective presents an exciting opportunity to see fashion and business travel intersect in a unique way. It’s not just a chance to experience the vibrancy of London Fashion Week but also a moment to witness the innovation and diversity that the UK fashion industry brings to the world stage.
With thousands of fashion executives, designers, and brands set to arrive from global destinations like Milan, Paris, New York, Shanghai, and Dubai, the collaboration between Heathrow and The MiLK Collective highlights the airport’s pivotal role in the fashion industry’s global ecosystem.
For information about flights from Heathrow or the best ways to reach the airport, please contact your Global Travel Management Account Manager.
