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Dave

British Airways unveils new safety video celebrating British originality

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British Airways is about to launch its latest onboard safety video, featuring airline colleagues and iconic British personalities that showcase what makes Britain unique and original.

The five-minute video, set to premiere on 1 May 2023, is designed to celebrate the timeless quirks and unique people of the UK while ensuring passengers remain safe during their travels.

The video plays on things that are synonymous with the UK, from discussing the weather to enjoying fish and chips by the sea, to show viewers things that make the nation unique.

British Airways employees from across the airline are featured in the video, showcasing their roles on the ground and in the air. British Airways engineer Carl Carpenter even makes a cameo, driving across an engineering hangar while reminding customers to unplug their devices.

The safety video also features some of the Great British public, injecting wit and showcasing Britishness. For instance, when cabin crew member Emily Mae Jackson reminds customers that life jackets should not be inflated inside the aircraft, viewers see the instruction playfully taken out of context with a real-life farmer near Dover and two fishermen on Deal beach in Kent all inflating their life jackets.

Calum Laming, British Airways’ Chief Customer Officer, said:

We have all sat through safety demonstrations before, so we knew we needed to create something different that would capture attention and was totally in line with our British Original positioning. We wanted this to be a real celebration of originality and for us, it is our people who – together with where we’re from – make us unique.

That’s why it was important for us to hero so many of our amazing colleagues doing what they do each and every day for our customers and for each other. We also wanted to inject some wit and showcase Britishness, and all the quirks that put us on the map by shining a light on real life people – from fishermen and chip shop workers to friends hanging out, as well as some well known faces who help put Britain on stage.

So… seats in the take-off position and we hope you really enjoy our new safety video.

The airline’s colleagues star alongside celebrities like Ncuti Gatwa, Little Simz, Robert Peston, Kaya Scodelario, Steven Bartlett, Emma Raducanu, chef Tom Kerridge, and British Airways’ new uniform designer, Ozwald Boateng.

The safety video is part of British Airways’ efforts to champion and showcase British Originality across its customer experience, from its menus featuring the best of British cuisine to its dedicated British Original in-flight entertainment channel.

The airline’s dedication to showcasing the best of Britain is evident in its latest safety video, and business travellers are sure to appreciate the unique blend of wit, charm, and safety that British Airways has presented.

Later this year, a second version of the safety video featuring the airline’s colleagues in its new uniform will be released, giving customers even more reasons to fly with British Airways.

Dave

British Airways launches Avios-only flights for Executive Club Members

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British Airways has launched its first Avios-only flights, offering 100% of the seats exclusively to Executive Club Members as Reward Seats.

The first Avios-only flight will be the inaugural flight from London Gatwick to Sharm El Sheikh on 3 November 2023, followed by several flights from London Heathrow to Geneva in February and March 2024.

More routes are expected to be announced throughout 2023.

Return flights to Sharm El Sheikh start from as little as £1 + 27,500 Avios per person, and Club Europe fares start from £1 + 48,500 Avios.

The next Avios-only flights will be the BA728 from London Heathrow to Geneva on 10 February 2024, with flights starting from £1 + 18,500 Avios per person. Reward Seats can be purchased using Avios at static rates, and members booking the Avios-only flight can do so in any cabin as they normally would.

Ian Romanis, a spokesperson for British Airways, said,

We are always looking for new ways to reward our loyal customers and offer value wherever we can, which is why we are excited about this brand-new option for Members. Sharm El Sheikh and Geneva will be the first of several flights as we roll more out in 2024.

Tom Stoddart, CEO of BA Euroflyer, British Airways’ London Gatwick-based subsidiary, said,

We are proud to be operating British Airways’ first Avios-Only flight. BA Euroflyer is the only short-haul carrier based at Gatwick to offer a loyalty programme, and now we’re offering more value and choice than ever for our Members.

The new Sharm El Sheikh route will be operated by BA Euroflyer three times per week throughout the winter season, with a fourth service on Saturdays until 15 December 2023. All flights are available to book.

Dave

British Airways partners with Learning Rose to offer Visual Guide for autism-friendly flying

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British Airways has announced a new partnership with Learning Rose, an organisation that creates support material for individuals with autism, in recognition of World Autism Acceptance Week.

As part of this partnership, British Airways has become the first airline in the UK to produce a Visual Guide to Flying, which has been endorsed by the National Autistic Society.

First: British Airways becomes the first airline in the UK to launch a visual guide to flying

The guide can be downloaded from the airline’s website, and it uses simple icons and text to describe different parts of the flying experience to help customers with autism prepare for their journey and feel comfortable during their flight.

The Visual Guide is just the first initiative of the partnership, and it is accompanied by British Airways staff training and support, as well as bespoke staff consultation sessions, to ensure that the airline’s staff are equipped with the knowledge and skills to provide the best possible service to customers with autism.

British Airways has a dedicated customer care team that customers can liaise with to discuss and arrange appropriate assistance for each individual, whether that be assistance through the airport and on board, pre-allocation of seats, or updating a booking to ensure cabin and ground crew are aware of any support that customers may require.

Rebecca Taylor, founder of Learning Rose and a former British Airways cabin crew member whose son has autism, is proud to partner with British Airways to help ease travel anxieties that people with autism may face.

She said,

I know from both my experience working as cabin crew and from travelling with my son that flying can sometimes be overwhelming for people with autism, so I am delighted to be working with British Airways to help ease any travel anxieties that people with autism may face.

British Airways was the first UK airline to be awarded the renowned Autism Friendly Award by the National Autistic Society, and the first formally to recognise the sunflower lanyard scheme, partnering with Hidden Disabilities Sunflower.

Calum Laming, Chief Customer Officer at British Airways said,

At British Airways we welcome more than half a million customers who require special assistance each year and we’re fully committed to making sure our service is accessible to all. We’re always looking for ways to improve the experience for customers with visible and non-visible disabilities. Our partnership with Learning Rose is just one of the many initiatives we have in place to make flying as stress-free as possible and we’re looking forward to further strengthening and enhancing our partnership going forward.

There are dedicated check-in areas at London Heathrow Airport for those requiring additional assistance, and customers have the option to add any requirements to their booking in advance of traveling through the ‘Manage My Booking’ tool on ba.com.

As a UK-based business traveller, if you or someone you know has autism and will be traveling with British Airways, this new partnership with Learning Rose could be very helpful. The Visual Guide to Flying, endorsed by the National Autistic Society, provides a simple and easy-to-use guide to help customers with autism prepare for their journey and feel comfortable during their flight. In addition, the airline’s dedicated customer care team can assist with arranging appropriate assistance for each individual, whether that be assistance through the airport and on board, pre-allocation of seats, or updating a booking to ensure cabin and ground crew are aware of any support that customers may require.

British Airways’ commitment to making its service accessible to all, as well as its recognition by the National Autistic Society, demonstrates its dedication to providing a comfortable and stress-free travel experience for all of its customers.

Dave

British Airways offers the ‘best of British’ bubbles in Club World with award-winning English Sparkling wines

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British Airways is celebrating British provenance by introducing four local wine producers from across England into their Club World cabin for the first time.

The airline’s Master of Wine has carefully selected the four English Sparkling wine options, which will be available on a rotational basis every three months, giving customers the opportunity to sample the ‘best of British’ bubbles during their flights.

Bubbles: BA passengers gain a wider choice of sparkling wines in Club World

Travellers in the Club World cabin can now enjoy a range of exclusive English Sparkling wines during their flight, previously only available in the airline’s First cabin. The airline is working with some of the best wine producers across England, to bring customers the best possible selection of English Sparkling wines.

The airline’s Master of Wine has selected four English Sparkling wines to be available on a rotational basis, changing every three months. Customers can now choose from two sparkling options when travelling in Club World, including the current Champagne resident Heidsieck & Co. Monopole Silver Top Non-Vintage Champagne, and now an exclusive English Sparkling wine option.

British Airways is introducing a variety of exclusive English Sparkling wines for its Club World passengers, starting with Digby Fine English Brut NV, which has over three years’ maturation, giving it great complexity and finesse for customers to savour. Later in the year, passengers can enjoy Simpsons Chalklands Cuvee Brut NV from Kent and Wiston Estate Brut NV from the South Downs.

British Airways’ Director of Onboard Experience, Sajida Ismail, said,

We’re really proud to work with four of the very best wine producers across England to celebrate British provenance and bring exclusive sparkling options for customers to try for themselves on board.

British Provenance: Business travellers can now enjoy award-winning English Sparkling wines on board British Airways’ Club World cabin

Over the last few years, English sparkling wines have been gaining popularity worldwide and have received numerous international awards for their quality.

The unique combination of chalky soil, cooler climate, and expertise of English winemakers has resulted in wines that can compete with some of the best Champagne and sparkling wines from around the world.

As a result, more and more wine enthusiasts are turning to English sparkling wines as a premium choice, making them an exciting addition to British Airways’ Club World menu.

In addition to the English Sparkling wine selection, British Airways is launching Whispering Angel Provence Rosé and The Pale, curated from the same Château d’Esclans vineyards, for customers to enjoy across its lounges at London Heathrow and London Gatwick.

The airline continues to spotlight destinations through its premium wine selection, celebrating different destinations in its network each quarter.

In April, the airline will spotlight wines from the regions surrounding the city of Porto, Portugal, in its Club World and First cabins.

Dave

‘How do you say “bottle of water”?’ and other important questions

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Americans have always been curious about British culture, but how well do Americans truly know the British?

British Airways and VisitBritain have joined forces in a new campaign that gives an insider’s view on modern Britain, with all its vibrancy and warmth, to inspire US visitors to book their next visit.

The campaign ‘Ask Britain Anything’, created with Uncommon Creative Studio, takes a deep dive into 50 of Americans’ most-searched online questions about the UK and puts these directly to British people to respond.

Some of the most-searched questions by Americans included: 

  • What are British people like?
  • Why do British people like queuing?
  • Why travel to Britain?
  • What do British people eat for breakfast?
  • Is all British food beige?
  • What do British people mean when they say ‘hello love’?

The new campaign, which launches this week across the United States via television and social media, sees British Airways’ staff alongside people from across Britain answer some of these ‘burning’ questions.

Behind the campaign’s humour is a ‘bird’s-eye’ view of modern British society, with its unique people, cultures and quirks that make Britain such a special place to live and visit.

British Airways Inflight Manager Jason Consiglio, who took part in the campaign said,

The most surprising question was about British food being beige. I’ve been debating it among my friends ever since! Answering these questions gave me a chance to recognize how much I love being British, and the confidence to say how great we really are. We’re a beautiful country that champions traditions, cultures and people. I could not be happier to represent Britain, and British Airways, in this campaign.

British Airways Director of Marketing Hamish McVey said,

Everyone knows about Britain’s vibrant cities, historical sites and beautiful landscapes. But there is a curiosity around British culture – now more than ever. We’re incredibly proud of this campaign, which dispels the stereotypes, sheds light on who we truly are and why you should visit to get to know us better. And what better place to immerse yourself in the British spirit than on a British Airways flight.

VisitBritain Executive VP for The Americas, Australia and New Zealand Paul Gauger said,

We are delighted to launch this fun and engaging campaign, inviting our visitors to ‘Ask Britain Anything’ and extending a warm welcome to the US, Britain’s largest and most valuable inbound visitor market. By telling the story of our dynamic destinations and diverse culture, we’re inspiring visitors from the US to explore further, stay longer and discover the new and surprising experiences to be had in Britain all year-round.

The campaign includes a series of 12 unique and original films. More than 70 individuals were interviewed to take part in the series from across the UK’s nations and regions.

The cast included a Welsh rapper, an NHS neurosurgeon, Liverpudlian firefighters and a Scottish astrologer, to name a few, as well as British Airways colleagues.

Dave

British Airways’ plane v boat Red Nose Day challenge

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British Airways has raised an incredible £27.3 million for Flying Start, through the airline’s global charity partnership with Comic Relief. The money has been raised over the past 13 years, since the partnership’s launch in 2010.

To celebrate this ‘oarsome’ milestone, British Airways teamed up with Comic Relief celebrity supporters Alison Hammond, Rylan and Sir Steve Redgrave to find out if one of its aircraft could beat the GB Rowing team in a race next to London City Airport.

Never one to shy away from a challenge, rowing legend Sir Steve Redgrave brought together medal-winning members of the GB Rowing Team to take on the challenge.

The World Champions and Olympians in the mixed eight boat comprised a cox, four female and four male rowers, who took on a British Airways Cityflyer Embraer 190 Aircraft.

The race took place at London City Airport, next to the Royal Albert Docks with the runway running parallel to the water where many Olympic and World Champion rowers train.

Sir Steve Redgrave, an honorary trustee of Comic Relief and five-time Olympic gold medal rowing champion, said,

As a trustee for Comic Relief, it’s so fantastic to combine my passion for rowing with a cause so close to my heart. I trained at these docks for many years, so I know them well, but seeing a challenge like this was certainly a first for me. It was a lot of fun and a privilege to be a part of – I’m so pleased to have had the opportunity to help raise awareness for British Airways’ Flying Start charity partnership, that has helped millions of individuals worldwide with its fundraising.

Mary Brew, British Airways Community Investment Manager said,

We’re so proud to have reached the 13th year of our long-standing partnership with Comic Relief. It’s the generous donations of our customers and the fundraising efforts of our colleagues that has helped us reach another milestone this Red Nose Day.

Funds raised through the Flying Start partnership support projects both in the UK and around the world in destinations that British Airways flies to. Examples include Spina Bifida Hydrocephalus Scotland which provides tailored support to families with children affected by spina bifida and /or hydrocephalus, and Butterflies in New Delhi, which works with children living or working on the streets to give them life skills to prosper. Butterflies has supported an estimated 2,250 children in New Delhi over the last two years.

Visit www.comicrelief.com/rednoseday or follow @ComicRelief on social media for the latest Red Nose Day content, news and information. 

Dave

British Airways and American Airlines open Bridge Bar at JFK T8 lounge

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British Airways and American Airlines are enhancing the newly renovated Terminal 8 at JFK airport with the unveiling of the first of its kind, Bridge Bar. 

Featuring a variety of non-alcoholic and spirited cocktails, including Aviation American Gin and Betty Buzz, the premium bar will be part of the Greenwich Lounge experience, within the joint premium Lounges offered by the two airline partners.

Aviation American Gin infuses a blend of botanicals and is fronted by actor Ryan Reynolds; and Betty Buzz, a range of non-alcoholic sparkling mixers founded by actress Blake Lively. 

The new Bridge Bar is designed to celebrate the love of flying and offers customers a place to relax pre-flight, while enjoying delicious cocktails and mocktails.

Betty Buzz prides itself on using clean ingredients like real juice and no artificial flavours, colours or sweeteners. Menu creations include drinks featuring one of five Betty Buzz flavors such as the tasty ‘Blushing Betty’ and the sparkling ‘Adventure Awaits’.

Customers can also enjoy a range of non-alcoholic or spirited Aviation American Gin cocktail creations at their leisure.

Betty Buzz Founder Blake Lively said,

We are thrilled to continue our partnership with the entire British Airways and American Airlines crew, as we celebrate the opening of this beautiful new lounge.

Calum Laming, British Airways’ Chief Customer Officer, said:

Following our recent investment in our new JFK lounges – Chelsea and Soho – we are excited to unveil a new experience in the Greenwich LoungeT. With Betty Buzz and Aviation American Gin, we have created the perfect space for customers to relax pre-flight, offering a varied and delicious cocktail selection and flavours to suit every taste.

The guest journey through the Greenwich LoungeT experience culminates in the Bridge Bar’s open space that transports select customers to the Golden Age of Travel. The space has been created to offer a rich and sophisticated take on mid-century modern design with a classic 1960’s feel.

Kim Cisek, Vice President of Customer Experience at American Airlines said,

We understand travellers are looking for a customised travel experience that starts on the ground and our joint premium lounges with British Airways give our customers the opportunity to do so. The opening of the Bridge Bar and Tasting Room is the latest piece of our premium lounge experience at JFK.

The Greenwich Lounge experience is part of the American Airlines and British Airways joint premium Lounges at New York’s John F. Kennedy International Airport, Terminal 8.

JFK Terminal 8 Greenwich Lounge Tasting Room

The lounge now also features the new Tasting Room, formerly known as the Flagship First Dining space. 

It features a soft refresh featuring a high-end tap room, making visitors feel like they are inside a beer tavern.

Brooklyn Brewery, the Brooklyn-based leading global independent craft brewer and a pioneer of the American craft beer revolution is the first brand featured in the space.

Customers can relax and sip on an array of Brooklyn Brewery products, including beers on draft, and beer flights ahead of their travels.

A lighter fare menu is also available to enjoy with their beer pairings including Beer Braised Bratwurst, French Onion Grilled Cheese, and a Beer Float dessert.

The Greenwich Lounge experience is accessible to British Airways Club customers, American Airlines customers traveling on Flagship Business and AAdvantage members with AAdvantage Platinum status who are traveling on Flagship Long Haul International itineraries, and oneworld Sapphire and oneworld Business Class customers.


Dave

British Airways brings romance to the skies for Valentine’s Day

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British Airways is sharing the love with its customers this Valentine’s Day with a range of special touches including seasonal desserts, a dedicated ‘Love is in the air’ in-flight entertainment channel and sweet treats in its lounges.

To celebrate the ‘month of love’, the airline’s culinary experts have created a bespoke Valentine’s Day afternoon tea for those travelling in First. The indulgent afternoon tea comprises a range of finger sandwiches, a chocolate orange Battenberg, raspberry tart and a chocolate love heart cookie. To accompany the sweet treats, customers can select from the Warre’s Colheita 2009 Tawny Port or the Sauternes, both carefully selected by the airline’s Master of Wine. 

For those travelling in Club World, the airline has lovingly created a chocolate mousse dessert and a raspberry and rosewater Valentine’s macaroon as part of the afternoon tea in Club Europe. For customers wishing to pair these sweet treats with a tipple, the airline recommends Graham’s Six Grapes Reserve Ruby Port.

To help customers get in the romantic mood this February, British Airways has also launched a dedicated ‘Love is in the air’ in-flight entertainment channel available in every cabin. Customers looking to enjoy a date night for one in the air can settle in and select from a range of romantic classics and bingeworthy boxsets such as Bridget Jones’s Diary, You’ve Got Mail and The Mating Game.

Elsewhere, the airline’s customers travelling through its lounges on 14 February can also enjoy some Valentine’s Day treats and floral decor. In British Airways’ Galleries and First lounges at Heathrow Terminal 5, customers can enjoy Whispering Angel, Baileys’ popular Strawberries and Cream liqueur and a selection of luxury chocolates before they head off for their flight.

Calum Laming, British Airways’ Chief Customer Officer, said:

Whether our customers are heading off on a romantic break, a half-term family getaway or a solo adventure for one, we know that every journey is original and indeed special. We hope these little gestures go a long way in showing our appreciation and make our customers feel more loved than ever this Valentine’s month.

Dave

British Airways unveils its new uniforms, designed by Ozwald Boateng

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British Airways has unveiled a new uniform to ‘take the airline into its next chapter’.

The collection of garments, created by British fashion designer and tailor Ozwald Boateng OBE, will be worn by more than 30,000 of the airline’s colleagues from Spring 2023.

Sean Doyle, British Airways’ Chairman and CEO, said:

Our uniform is an iconic representation of our brand, something that will carry us into our future, representing the very best of modern Britain and helping us deliver a great British original service for our customers. From the very start this has been about our people. We wanted to create a uniform collection that our people are proud to wear and with the help of over 1,500 colleagues, we are confident that we have delivered this.

The collection features a tailored three-piece suit for men with regular and slim fit style trousers and dress, skirt and trouser options for women, as well as a modern jumpsuit – which is a British Airways first. A tunic and hijab option has also been created for the global carrier.

Boateng took great care in designing a truly original collection, taking inspiration from the airline, its people of the art of flying.  The airwave pattern that features across the entire uniform collection including jackets, t-shirts, buttons and ties was inspired by the movement of air over an aircraft wing. The jacquard fabric across all of the tailored garments features a variation of the airline’s iconic speedmarque.

Boateng has been developing the collection since 2018 with painstaking care.
He shadowed a number of airport roles to understand how the uniform needed to perform for each job and ensure a modern British, stylish look with high quality, resilient fabrics that are easy to care for.

More than 1,500 British Airways employees across the airline took part in 50 workshops to help ensure the garments suitability, from design workshops to prototype feedback and garment trials, helping create an iconic collection that will stand the test of time.

To make sure that each garment is fit for purpose, the airline has been putting the uniform to the test over the last six months in secret trials.

Cabin and flight crew uniforms have been put through their paces on cargo flights across Europe while engineers have been secretly wearing the new uniforms while maintaining aircraft out of sight in Manchester and Cotswold Airports. Many of the outdoor garments have also been tested in deluge showers and freezers at -18 degrees Celsius to ensure they’re water resistant, durable and fit for extreme weather conditions.

During the trials colleagues gave feedback on the practicability of the garments, resulting in amendments ahead of the rollout. For example, engineers requested easy access tool pockets for when they’re working on aircraft, while ground handlers asked for touch-screen technology fabric in their gloves so they can use their devices in cold climates without having to take them off.

Born in London to Ghanaian parents, Ozwald Boateng’s talent for flare and design came very early. After dropping out of the computing course he was studying at the time he enrolled into Southgate College to study fashion.
Recognising that the signs for his future career had been around him all along, and working from his mother’s sewing machine, he created his first collection which he sold to menswear fashion store Sprint in London’s Covent Garden in the late 80s.

Ozwald Boateng OBE, British, Ghanaian changemaker, fashion designer and master tailor, said:

Designing this uniform was a vast and painstaking undertaking and it went far beyond clothes. It was about creating an energetic shift internally. One of my main objectives was to create something that spoke to, and for, the airline’s colleagues. Something that inspired and empowered them, encouraged them to conduct their roles with pride and most importantly to ensure that they felt seen and heard. Although the airline has a strong heritage, it was imperative to support in creating a fresh narrative of change and transcendence, while remaining timeliness.

Emma Carey, British Airways’ cabin crew, who was one of the colleagues who carried out secret trials of the uniform, said:

It’s been a real honour and responsibility to help test the new uniform and put it through its paces at 35,000ft to make sure it’s fit for purpose, with thousands of my colleagues counting on me. It was great to see that adjustments were made after our feedback. The pockets on the apron, for example, were widened after the trial so we had more room for everything we need during meal services on board. 

I can’t wait for our customers to see the new collection.

Sustainability and quality have been front and centre throughout the uniform design process. More than 90% of the garments are produced using sustainable fabric from blends of recycled polyester.

As part of British Airways’ BA Better World commitment to work with sustainable suppliers, the airline is only working with manufacturers that are members of the ‘Better Cotton’ initiative, the world’s leading sustainability initiative for cotton, whose mission is to help cotton communities survive and thrive, while protecting and restoring the environment. 

The airline’s engineers and ground operations agents will be first to wear the new uniform from Spring 2023. All British Airways’ cabin crew, pilots and check-in agents will have a switch over date from their current uniform to the new one in Summer 2023. As they pick up their new items of uniform, they’ll hand in their Julien MacDonald garments, which will be donated to charity or recycled to create toys, tablet holders and more, with a number of items gifted to the airline’s museum.

Dave

British Airways appoints full time Master of Wine

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British Airways has appointed a full-time Master of Wine, Tim Jackson MW, to elevate the premium experience for its customers both on the ground and in the air.

British Airways’ Master of Wine will play a vital role in selecting and tasting potential new wines, curating menu descriptions, developing the airline’s wider drinks strategy and sourcing a diverse range of wines from across the globe for customers to enjoy. 

Tim Jackson MW is one of 415 Masters of Wine in the world today.

As well as carefully selecting fine wines and sparkling options, the Master of Wine will also lead the selection of the airline’s drinks portfolio across its lounges and on board.  This includes championing the best of British beers, promoting classic gins and rolling out innovative non-alcoholic alternatives. A large part of the role will also include a sustained focus on taking into consideration differences in flavours, as well as taste and structure changes of beverages at altitude.

Sajida Ismail, Director of Onboard Experience at British Airways, said,

We are really excited to have Tim at British Airways. His knowledge and expertise play an integral role in our efforts to continue to deliver the premium experience that our customers look for when they fly with us and offer products that our colleagues are proud to serve. Going forward, we also have lots of exciting plans that will champion new drink offerings and celebrate the global network that we fly to.

Tim Jackson, British Airways’ Master of Wine said:

I’m delighted to be the first person to take this position at British Airways. As an avid traveller, I have sampled wine from all corners of the globe, ranging from California to Chile, so I hope my love for travel, together with my experience and knowledge of beverages, will make a positive difference to the premium experience we offer our customers.

Tim has already introduced new Sauvignon Blanc and Pinot Noir wines in the airline’s premium cabins, including Dog Point Sauvignon Blanc in First and Grove Mill Sauvignon Blanc in Club World, both from Marlborough, New Zealand.

In First, the airline has rolled out a special Bordeaux selection for the festive season, celebrating the 2010 vintage from both sides of Bordeaux comprising Château Haut-Batailley and Clos de l’Oratoire. Customers can enjoy either of these wines in December.

From January 2023, British Airways will also be introducing a wine-selection strategy in First and Club World, showcasing different destinations across the airline’s network that produce premium wines. The airline will spotlight one destination at a time, to celebrate where the wines come from and the global network that the airline flies to. This builds on British Airways’ continued plans to bring a wide range of wines from around the world for its customers to enjoy in the comfort of their seat.

Cape Town in South Africa will be the airline’s first focus, with new wine offerings including Radford Dale’s Renaissance Chenin Blanc from old vines in Stellenbosch, as well as Andrea and Chris Mullineux’s benchmark Swartland Syrah from South Africa’s Winery of the Year.

British Airways states this appointment forms part of the airline’s wider commitment to continue to upgrade its product proposition for its customers.

British Airways implemented an improved service across its First, World Traveller Plus, World Traveller and Club Europe cabins earlier this year and recently relaunched its Club World brasserie-style dining experience, with new seasonal menus championing the best of British cuisine.