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Dave

British Airways Commences global rollout of new uniforms, elevating the style of 30,000 employees

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British Airways introduces a stylish and practical new uniform collection designed by Ozwald Boateng for its operational ground colleagues, marking a significant step forward in the airline’s commitment to modernization and sustainability.

BA has unveiled its brand-new uniform, marking the beginning of a rollout that will see more than 5,000 colleagues in the airline’s engineering, maintenance, and airport operations teams donning the new garments.

Pioneers: ground crew are among the first BA employees to don the new uniforms

Designed by renowned British-Ghanaian fashion designer and master tailor Ozwald Boateng OBE, the uniforms will eventually be worn by over 30,000 British Airways employees worldwide by the end of this year.

UK-based business travellers will be particularly interested in the development. The next phase of the rollout, in September, will include cabin crew, pilots, and customer-facing colleagues.

The new uniform collection represents a significant step forward, offering a wider range of options and flexibility. With over 128,000 garment items ordered for operational ground colleagues alone, this wardrobe refresh presents more choices than ever before.

The collection features more than 20 unique garments, including a cutting-edge quilted jacket with a contemporary design showcasing a bespoke airwave print—a consistent element throughout the collection.

Engineered design: 30,000 BA employees will have the new uniforms this year

Designed with practicality in mind, the jacket comes with a fleece lining, is showerproof, and incorporates additional pockets for tools, detachable tool belts, and gloves with touch screen technology.

What sets this uniform apart is the extensive collaboration and input from British Airways colleagues over a span of five years.

More than 1,500 employees from across the airline volunteered their time to shape the look and feel of the collection. Through numerous design workshops, prototype feedback sessions, and garment trials—over 50 in total—colleagues provided invaluable insights to create the iconic British designs that embody both style and functionality.

To ensure the utmost suitability and durability, Ozwald Boateng immersed himself in the world of British Airways by shadowing various airport roles. This firsthand experience enabled him to understand the unique requirements of each role and integrate them into the designs.

Once the garments were developed, they underwent rigorous secret trials, including exposure to deluge showers and temperatures as low as -18 degrees Celsius to test their water resistance and durability.

René de Groot, Chief Operating Officer of British Airways, expressed his excitement about the new uniform rollout, stating,

This uniform has been multiple years in the making, and colleagues are genuinely excited to wear the collection, which they’re calling a step change from the previous garments, offering much more practicality. I’m delighted that airport operations, cargo, engineering and maintenance colleagues across our airports and bases worldwide will be the first to transition into the new designs

Style icon: Ozwald Boateng

In line with British Airways’ sustainability programme, BA Better World, sustainability was a key consideration in the design process of the new uniforms, as well as in the recycling of the old ones.

As operational ground teams begin wearing their new uniforms, they will return their current uniforms, which will either be donated to selected charities or recycled.

The airline is exploring various options for recycling the garments, including the creation of a sustainable range of merchandise and the allocation of certain items to the British Airways Heritage Centre.

The launch of British Airways’ new uniform collection signifies a significant milestone in the airline’s commitment to modernisation, practicality and sustainability.


Dave

British Airways unveils its new uniforms, designed by Ozwald Boateng

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British Airways has unveiled a new uniform to ‘take the airline into its next chapter’.

The collection of garments, created by British fashion designer and tailor Ozwald Boateng OBE, will be worn by more than 30,000 of the airline’s colleagues from Spring 2023.

Sean Doyle, British Airways’ Chairman and CEO, said:

Our uniform is an iconic representation of our brand, something that will carry us into our future, representing the very best of modern Britain and helping us deliver a great British original service for our customers. From the very start this has been about our people. We wanted to create a uniform collection that our people are proud to wear and with the help of over 1,500 colleagues, we are confident that we have delivered this.

The collection features a tailored three-piece suit for men with regular and slim fit style trousers and dress, skirt and trouser options for women, as well as a modern jumpsuit – which is a British Airways first. A tunic and hijab option has also been created for the global carrier.

Boateng took great care in designing a truly original collection, taking inspiration from the airline, its people of the art of flying.  The airwave pattern that features across the entire uniform collection including jackets, t-shirts, buttons and ties was inspired by the movement of air over an aircraft wing. The jacquard fabric across all of the tailored garments features a variation of the airline’s iconic speedmarque.

Boateng has been developing the collection since 2018 with painstaking care.
He shadowed a number of airport roles to understand how the uniform needed to perform for each job and ensure a modern British, stylish look with high quality, resilient fabrics that are easy to care for.

More than 1,500 British Airways employees across the airline took part in 50 workshops to help ensure the garments suitability, from design workshops to prototype feedback and garment trials, helping create an iconic collection that will stand the test of time.

To make sure that each garment is fit for purpose, the airline has been putting the uniform to the test over the last six months in secret trials.

Cabin and flight crew uniforms have been put through their paces on cargo flights across Europe while engineers have been secretly wearing the new uniforms while maintaining aircraft out of sight in Manchester and Cotswold Airports. Many of the outdoor garments have also been tested in deluge showers and freezers at -18 degrees Celsius to ensure they’re water resistant, durable and fit for extreme weather conditions.

During the trials colleagues gave feedback on the practicability of the garments, resulting in amendments ahead of the rollout. For example, engineers requested easy access tool pockets for when they’re working on aircraft, while ground handlers asked for touch-screen technology fabric in their gloves so they can use their devices in cold climates without having to take them off.

Born in London to Ghanaian parents, Ozwald Boateng’s talent for flare and design came very early. After dropping out of the computing course he was studying at the time he enrolled into Southgate College to study fashion.
Recognising that the signs for his future career had been around him all along, and working from his mother’s sewing machine, he created his first collection which he sold to menswear fashion store Sprint in London’s Covent Garden in the late 80s.

Ozwald Boateng OBE, British, Ghanaian changemaker, fashion designer and master tailor, said:

Designing this uniform was a vast and painstaking undertaking and it went far beyond clothes. It was about creating an energetic shift internally. One of my main objectives was to create something that spoke to, and for, the airline’s colleagues. Something that inspired and empowered them, encouraged them to conduct their roles with pride and most importantly to ensure that they felt seen and heard. Although the airline has a strong heritage, it was imperative to support in creating a fresh narrative of change and transcendence, while remaining timeliness.

Emma Carey, British Airways’ cabin crew, who was one of the colleagues who carried out secret trials of the uniform, said:

It’s been a real honour and responsibility to help test the new uniform and put it through its paces at 35,000ft to make sure it’s fit for purpose, with thousands of my colleagues counting on me. It was great to see that adjustments were made after our feedback. The pockets on the apron, for example, were widened after the trial so we had more room for everything we need during meal services on board. 

I can’t wait for our customers to see the new collection.

Sustainability and quality have been front and centre throughout the uniform design process. More than 90% of the garments are produced using sustainable fabric from blends of recycled polyester.

As part of British Airways’ BA Better World commitment to work with sustainable suppliers, the airline is only working with manufacturers that are members of the ‘Better Cotton’ initiative, the world’s leading sustainability initiative for cotton, whose mission is to help cotton communities survive and thrive, while protecting and restoring the environment. 

The airline’s engineers and ground operations agents will be first to wear the new uniform from Spring 2023. All British Airways’ cabin crew, pilots and check-in agents will have a switch over date from their current uniform to the new one in Summer 2023. As they pick up their new items of uniform, they’ll hand in their Julien MacDonald garments, which will be donated to charity or recycled to create toys, tablet holders and more, with a number of items gifted to the airline’s museum.