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Austrian Airlines introduces ‘Tastefully Austrian’: a new culinary concept

Austrian Airlines is set to revolutionise the inflight dining experience with its new long-haul catering concept, “Tastefully Austrian.”

Commencing in mid-June, passengers can expect an expanded culinary offering, allowing them to customise their meals according to their preferences.

This innovative approach aims to highlight Austrian hospitality and cuisine, providing UK-based business travellers with an exceptional individual experience.

Michael Trestl, Chief Commercial Officer of Austrian Airlines, expressed his enthusiasm, stating,

We aim to provide our guests with a flying piece of Austria – a culinary experience the Austrian way. Our goal is to highlight Austrian hospitality and cuisine and to offer our guests an individual experience.

We take great pride in our return to form with the new long-haul concept and in bringing Austrian culinary delights to our esteemed passengers.

Passengers will now have more flexibility in customising their onboard meals, ensuring an enjoyable and personalised dining experience.

Additionally, the reintroduction of the Flying Chef in April further enhances the inflight service.

Business Class passengers can anticipate a range of exciting new additions. The welcome drink will be accompanied by a delectable bar snack, and due to its popularity, an expanded selection featuring a soup will be available.

Guests will have the choice of two international main courses, complemented by an authentic Austrian signature dish.

A highlight of the new concept is the introduction of the Viennese coffee house service onboard, where passengers can indulge in a variety of freshly-brewed coffees, paired with a delightful dessert. And a separate cheese trolley, offering a selection of digestives, will be presented in the cabin.

Not only will Business Class be enhanced, but also Premium Economy and Economy Class will see culinary innovations on long-haul flights.

Passengers in these classes can expect new recipes and creations presented in three- or four-course menus, featuring two main course options. Additionally, a light dish or small breakfast will be served on all long-haul flights, ensuring a satisfying inflight experience for all travellers.

The menu concept aligns with Austrian Airlines’ corporate values, reflecting their new brand orientation launched in April 2023: “Austria’s flair in the air.” The airline says this motto embodies the essence of Austrian hospitality and creates a sense of home for passengers.

UK-based business travellers can now look forward to an extraordinary culinary journey above the clouds, experiencing the warm embrace of Austrian hospitality and indulging in the rich flavours of Austria, all while reaching their destinations in comfort and style with Austrian Airlines.

Austrian Airways expands its Premium Economy product

From Spring 2022, more passengers will be able to fly in Austrian Airways’ Premium Economy class.  

Premium Economy is being rolled out across the airline’s entire Boeing 767 fleet.  

Sales Director Michael Trestl said 

As an Austrian airline, we have ‘Premium’ in our hearts. With the expansion of the Premium Economy Class, we want to offer even more passengers greater travel comfort on long-haul routes. This travel class appeals to all those who want a bit more comfort and service on long-haul trips and still want to travel in a price-conscious manner. This means that the travel experience can be individually designed for each passenger and the feel-good factor on board is increasingly optimised. 

The travel class introduced in 2018 will be expanded to include the domestic airline’s Boeing 767 fleet from its current 18 seats to 30 seats per aircraft.  The conversion of the Austrian fleet will be carried out in the first quarter of 2022. 

With the summer flight schedule 2022, the three B767 planes, which primarily serve destinations in North America, will fly in the new cabin configuration. 

With the summer flight schedule 2022, the three B767 planes, which primarily serve destinations in North America, will fly in the new cabin configuration. 

The heart of Premium Economy class is a seat specially made for the Lufthansa Group, which offers passengers more legroom and comfort on their journey compared to Economy Class. In addition, passengers in this travel class can check in two pieces of luggage, each weighing up to 23 kilograms, free of charge and enjoy a culinary pampering program with a three- to four-course menu on board.