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Dave

Choice Hotels and Turkish Airlines forge global partnership for enhanced travel rewards

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Choice Hotels International, a global leader in hospitality, has announced a groundbreaking collaboration with Turkish Airlines’ Miles&Smiles frequent flyer programme, bringing an exciting array of new benefits to over 63 million Choice Privileges members worldwide.

Under this innovative partnership, Choice Privileges members now have the opportunity to convert their accumulated points into Miles&Smiles Miles, with a minimum starting point of 5,000 Choice Privileges points to 1,000 Miles, making it easier than ever for frequent travellers to unlock remarkable travel experiences.

Nick Bosworth, the Director of Marketing, Brand, and Loyalty at Choice Hotels EMEA, expressed his enthusiasm about the collaboration, stating,

Our Choice Privileges program has long been celebrated for providing members with a quick and easy path to earning and utilising points for rewards they truly care about. Today, we are excited to enhance our reward options by introducing Miles&Smiles, offering our members an opportunity to turn their points into unforgettable travel experiences with Turkish Airlines.

This partnership opens up a world of possibilities for frequent flyers, allowing them to redeem their Miles for various benefits, including award tickets on Turkish Airlines and its partner carriers, cabin upgrades, extra baggage allowances and even shopping opportunities through Turkish Airlines’ online platform, “shopandmiles”.

Choice Privileges members can earn points through their stays at over 7,000 participating hotels worldwide, spanning renowned brands such as Cambria, Clarion, Comfort, Quality and many more.

Brand Champion: Nick Bosworth elevating member experiences with Miles&Smiles

With properties located across Europe, the Middle East, North and South America, the Caribbean and Asia, members have ample opportunities to accumulate points and turn their travels into rewarding experiences.

In addition to hotel stays, members in the Americas can also earn points at select Radisson properties, further expanding their earning potential and enhancing the overall value of the Choice Privileges programme.

This collaboration represents a significant milestone in the realm of business travel, offering enhanced flexibility and value to Choice Privileges members as they embark on their journeys around the globe. Whether it’s a business trip or a leisure getaway, travellers can now reap the benefits of this exciting partnership between Choice Hotels and Turkish Airlines.

For further information on how to take advantage of this collaboration and maximise your travel rewards, please reach out to your dedicated Global Travel Management Account Manager.

Dave

Choice Hotels and Seera Group open two new properties in Saudi Arabia

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CHME, a fully owned subsidiary of Seera Holding Group has opened two new properties in Saudi Arabia – Clarion Jeddah Airport and Comfort King Road Jeddah.

Clarion Hotel Jeddah Airport has 200 rooms and is located on the Prince Majid Road, just three minutes away from the new King Abdul-Aziz International Airport and Jeddah Airport Train Station.

It is easily accessible from the Jeddah City Centre and also located close to the Mall of Arabia, one of the biggest shopping centres in Jeddah.

The Comfort King Road, with 125 extended stay suites, is located in one of the most prominent areas of Jeddah and in close proximity to the Jeddah Corniche, Jeddah International Airport, and the Madinah Road.

These two openings form part of an agreement between Choice Hotels EMEA and Seera Holding Group to open at least ten hotels in the Kingdom within the next five years.   

Commenting on the openings, Choice Hotels EMEA CEO, Jonathan Mills said: 

As guests continue to return to travel, they desire authentic hotels, and I am pleased Seera group and these two new properties are joining our portfolio.

The properties all differ in style but are all ideally located in central areas across the Kingdom. They have been designed with both a local and international audience in mind and I am sure our guests will be excited by their offerings.

We are the only global hotel company to first enter the Middle East market by opening a hotel in Saudi Arabia, a country placing a substantive focus on developing travel and tourism.

These properties are a meaningful symbol of local and regional economic growth, and we are focused on continuing to increase Choice Hotels footprint in the region.

Majed Alnefaie, CEO of Seera Group said:

Our partnership with Choice Hotels EMEA will further strengthen our credentials in delivering world-class travel and tourism services to our guests through hotel projects in prime locations. This underlines our commitment to the goals of Saudi Vision 2030 to strengthen inward tourism and to build a robust infrastructure that will enable the Kingdom to realize the goals of economic diversification.

Shuja Zaidi, Seera’s Chief Hospitality Officer said: 

Through this strategic partnership, we are further enhancing the hospitality infrastructure of the Kingdom to welcome guests from around the world as well as support domestic tourism.

At CHME-Seera, we are focused on supporting hotel projects that not only reflect the warm hospitality of the Arab world but also deliver modern amenities that meet the requirements of today’s travellers.

As part of the agreement, currently there are several identified projects for Choice Hotels brands throughout Saudi Arabia in various stages of development.