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SWISS reveals its new air travel experience

Swiss International Airlines is to offer its customers a totally new and more personalised ‘SWISS Senses’ air travel experience from 2025 onwards.

The centrepiece of the new customer product is a redesigned cabin for the airline’s long-haul aircraft fleet.

SWISS First, SWISS Business and SWISS Economy are being totally redesigned, while the popular SWISS Premium Economy which was introduced in 2022 will also be retained.

SWISS will gradually install the new cabins throughout its long-haul fleet from 2025 onwards. Its new Airbus A350-900s will be delivered with the new interior installed.

SWISS is to offer its customers a totally new and more personalized ‘SWISS Senses’ air travel experience from 2025 onwards. The centrepiece of the new customer product is an entirely redesigned cabin for the airline’s long-haul aircraft fleet. SWISS unveiled its new cabin interiors to the public today.

SWISS Chief Executive Officer Dieter Vranckx said,

This is the most comprehensive cabin renewal in the history of our company. As a premium airline, we want to pay due and full regard to our customers’ desire for more individuality. And with this extremely high-quality product, we can continue to meet all our high aspirations.

The totally redesigned long-haul cabin features a timeless colour scheme and top-quality materials. The warm and muted tones such as claret, anthracite and beige convey a particular sense of comfort and calm. The new concept also extends to SWISS’s first-ever suites, which will be offered in SWISS First and parts of SWISS Business. All seating classes will also feature new Human-Centric Lighting which helps alleviate jet lag’s effects. A new state-of-the-art inflight entertainment system with bigger screens and connection options for the customer’s own personal devices will also be provided in all seating classes.

SWISS Chief Commercial Officer Tamur Goudarzi Pour said,

With ‘SWISS Senses’ we’re making our customers’ air travel an even more personal and more sensual experience. With its deep devotion to detail, our new long-haul cabin will give our passengers a particular feeling of warmth and well-being – a cosy and comfortable yet also functional environment in all our travel classes.

SWISS Senses: “the next generation inflight experience”

SWISS First

SWISS First: total privacy with lockable sliding doors and spacious wardrobes

The new SWISS First suites offer their guests total privacy with closable sliding doors, a spacious personal wardrobe, a large seat table, seat heating and cooling, a wireless charging station and a screen display that is as wide as the suite itself.

The cabin’s centre suite can also be configured to suit two persons travelling together.

The suites’ warm colours and wood features convey a strong sense of comfort and calm within top-quality surrounds.

An advanced and spacious new washroom has also been developed for the new SWISS First cabin.

The facility draws its inspiration from the famous spring in Vals in Canton Graubünden: a slate-black exterior, and a green interior that alludes to the spring’s fresh and cooling water.


SWISS Business

SWISS Business: all-seat aisle access, SWISS signature lamp, inflight entertainment tablet, illuminated haptic control panel, extra stowage and wireless charging

The totally redesigned SWISS Business cabin is intentionally conceived to meet a wide range of wishes and needs.

In addition to ‘classic’ Business Class seats, the new cabin offers various further seating options such as double seats for passengers travelling together.

Selected seats can also be closed off with a sliding door.

All the new SWISS Business seats feature seat heating and cooling and a wireless charging station.

The cabin’s top-quality materials in claret and anthracite help convey an extremely cosy and intimate ambience throughout.  


SWISS Premium Economy

SWISS Premium Economy: Privacy divider, reading light, wireless charging and a cocktail table for drinks

The highly popular SWISS Premium Economy Class with its greater seat comfort and superior cabin service will remain an integral feature within the new air travel experience.

SWISS was the first airline in the Lufthansa Group to introduce the new Premium Economy seat which, with its 48-centimetre width and its almost one-metre pitch, has set new industry benchmarks.

The recently-introduced SWISS Premium Economy Class has proved very popular with passengers, and will remain a key element in the airline’s new air travel experience.


SWISS Economy

SWISS Economy: 7-inch seat recline, comfortable armrest, USB charger and cup holder

The new SWISS Economy cabin will be equipped with new comfortable and functional seats.

Thanks to their optimum construction, seat pitch has been increased.

Every seat will also feature a more than 13-inch high-resolution screen, and the extensive new inflight entertainment system will help the time aloft fly by.

The new seats are further provided with an amenity storage facility and a USB port, and offer additional comfort in the first seat rows.

The new cabin interiors will be installed from 2025 onwards, initially on the SWISS Airbus A330-300 fleet and later on the company’s Boeing 777-300ERs.

The new Airbus A350-900s on order will be delivered with their new cabins already installed.

Munich-Zurich Airport to be the first international ‘SWISS Air Rail’ route

SWISS is expanding its collaboration with SBB Swiss Federal Railways on its intermodal transport service, which will in future be known as ‘SWISS Air Rail’.

From July 2022 onwards, SWISS customers can take advantage of the first-ever international rail/air connection in the form of a new train service between Munich Hauptbahnhof and Zurich Airport.

SWISS Air Rail services in Switzerland are also set to be further expanded in collaboration with SBB.

Swiss International Air Lines (SWISS) is intensifying its collaboration with SBB Swiss Federal Railways to expand its intermodal rail/air travel product under the new name of ‘SWISS Air Rail’. The new Munich-Zurich Airport route joins the existing rail/air services between Zurich Airport and the SBB stations of Basel SBB, Lugano and Geneva which have been gradually established over the past few years under the ‘Airtrain’ name. The new Munich service is the first such rail/air connection between Zurich Airport and a point in a neighbouring country.

From 1 July 2022, travellers holding a SWISS flight ticket can take advantage of rail services between Munich Hauptbahnhof and Zurich Airport which can be seamlessly combined with their flight.

SWISS Chief Commercial Officer Tamur Goudarzi Pour said,

Tamur Goudarzi Pour

Together with SBB, we’re taking a big further step forward in offering our customers complementary travel options.

We are jointly seeking to provide smarter combinations of rail and air transport wherever these make sense.

And we’re marking a particular milestone here in offering – with Munich – our first-ever international SWISS Air Rail connection.

Véronique Stephan, SBB’s Head of Passenger Services Markets said,

I am delighted that it will now be easier to combine rail and air travel on the Munich-Zurich Airport route.

This new service will enable SWISS customers living a short or a medium distance away from SWISS’s Zurich hub to make greater use of rail connections to get to and from the airport.

And with these quick and direct new rail services, they’ll enjoy the best possible connections with their SWISS flights.

Véronique Stephan

The timetable for the new SWISS Air Rail service between Munich Hauptbahnhof and Zurich Airport offers SWISS travellers a choice of six SBB trains a day in each direction. Trains may also be boarded or left in Bregenz en route. The rail ticket is included in the SWISS air fare, and can be booked now together with the flight ticket by customers of Global Travel Management.

As on all its other SWISS Air Rail routes, SWISS offers users of the service guaranteed connections in the event of a delay.

SWISS customers using SWISS Air Rail who are Miles & More members will earn status and award miles on their SWISS Air Rail ticket, too, with the number of miles earned depending on their connecting flight and class of travel. SWISS First and SWISS Business travellers using SWISS Air Rail will also travel in first class on the train; and both they and HON Circle and Senator status customers can make use of the Munich Hauptbahnhof DB Lounge.

All travellers using SWISS Air Rail from or to Munich will also enjoy automatic seat reservation and free WiFi access. F

The range of SWISS Air Rail options in Switzerland is also to be further expanded together with SBB. The plans include selected new intermediate stops on existing SWISS Air Rail routes from summer 2022 to enable even more SWISS travellers to take advantage of these seamless rail connections to and from SWISS’s Zurich Airport hub.

The Geneva-Zurich Airport service will also allow travellers holding a SWISS flight ticket to join or leave the train in Lausanne, Fribourg or Bern; and the Lugano-Zurich Airport service will offer a similar boarding/leaving option in Bellinzona. SWISS and SBB further plan to introduce improved baggage collection and delivery services for SWISS Air Rail users.

SWISS and SBB aim to work steadily to enhance the rail-and-air-travel combination and further expand their joint product and service portfolio.