American releases revamped amenity kits
American Airlines is introducing new onboard amenity kits for premium cabin customers in partnership with Shinola and D.S. & Durga.
These thoughtful and creative partners will help keep memories of customers’ travels top of mind, even when customers aren’t flying 35,000 feet in the air.
Clarissa Sebastian, Managing Director of Premium Customer Experience and Onboard Products for American Airlines, said
American often seeks brands that are rooted in creativity, especially those that celebrate travel before, during and after the actual journey. D.S. & Durga and Shinola underscore what we value in our partners at American — the ability to inspire connection with people or places that matter and experiences that enrich us.
Founded in Detroit, Shinola is a luxury design brand with an unwavering commitment to crafting products that are built to last, including world-class watches and premium leather goods. The new amenity kit bag was meticulously designed exclusively for American to get customers from place to place in style, while also offering the functionality to be repurposed post-flight to collect keepsakes or organise essentials for future journeys.
New York-based D.S. & Durga are perfumers known for ‘transportive’ fragrances with rich narratives. The amenity kits include aromas Rose Atlantic and Radio Bombay in lip balms and lotions. Rose Atlantic is inspired by summers on the New England coast with aromas of wild rose and the salty sea. Radio Bombay is described by the perfumers as a journey to the old days of Mumbai as ‘hot copper tubes warm the soft wood releasing the blooms of musk, cream, peach, ambrette, coco and cedar distillates’.
The new amenity kits, which are pouches of personal care items wrapped in sustainable packaging that American provides for premium customers on long-haul international and transcontinental flights, begin rolling out flights operating between the United States and Heathrow. This includes service to Heathrow from Dallas-Fort Worth, Miami, Chicago, Los Angeles, Charlotte, New York City, Philadelphia and Seattle.
The kits will roll out across other long-haul international and transcontinental flights throughout the summer.
Shinola has a reputation for assembling world-class clocks with an affinity for unique design. As an extension of AA’s partnership, Shinola is creating a desk clock featuring a dial made entirely from the original metal of American’s iconic, but now retired, fleet of McDonnell Douglas MD-80 aircraft.
The MD-80s were the long-time backbone of American’s fleet, carrying customers for more than 35 years before it was retired in 2019.
Each dial is unique and bears small markings from the aircraft’s decades of service. Clock dials are hand-cut and re-polished under the watchful eye of Moto Art in California, with final assembly in Shinola’s Detroit factory.
Shinola is creating a limited 1,000 desk clocks, and later this summer, Shinola wall clocks will be featured in select Admirals Club lounges.