Virgin Atlantic has launched a new brand and advertising campaign – the first in more than two years since the Covid-19 pandemic hit.

The campaign has been created with newly appointed advertising agency Lucky Generals and introduces the end line “See the world differently”, a line that draws on the airline’s heritage of challenging the status quo – as well as recognising that the travel industry is entering an exciting new era, after the disruption brought on by the pandemic.

You can see a behind-the-scenes view of the filming of the commercial which took place over five days, in three locations and starred Virgin Atlantic pilots, crew and front line team, below:

Shai Weiss, Virgin Atlantic CEO explained what is at the heart of the campaign: 

At the core of our business is the understanding that every one of our people can be themselves at work and that they belong. They truly are the thing that sets us apart and the reason customers choose to fly with us.

We know that the touchpoints that matter most and the experiences that differentiate Virgin Atlantic, are driven by our people and that’s why it was so important they’re at the heart of this campaign.

Annabelle Cordelli, Vice President, Brand & Marketing at Virgin Atlantic said,

It’s more important than ever that we reimagine the world and lead the way with fresh ideas. Virgin Atlantic is uniquely placed to do this because of the rich individuality of our people and our customers: the unique people who march to their own drumbeat, fly their own path, see things from a different angle.

So it makes sense to start by championing them – and then apply this spirit to everything we do. After two challenging years when life has been on pause, it’s time to see the world differently.

Virgin Atlantic was founded by Sir Richard Branson in 1984, with innovation and amazing customer service at its core. In 2021, Virgin Atlantic was voted Britain’s only Global Five Star Airline by APEX for the fifth year running in the Official Airline Ratings. Headquartered in London, it employs 6,500 people worldwide, flying customers to 27 destinations across four continents.