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Flydubai unveils new Premium Business Class seat with enhanced comfort and privacy

Dubai-based airline flydubai, has announced the launch of its latest premium business class seat, the Business Suite. This new product is designed to provide passengers with added comfort, privacy and an exceptional onboard experience.

The Business Suite, which has been exclusively designed for single-aisle aircraft, represents the latest evolution in flydubai’s Business Class offering. The carrier plans to introduce ten of these suites on some of its newest aircraft before the end of 2023.

Business Suite: the first aircraft featuring the new Business Suite is expected to join the flydubai fleet in November

The new seat will offer all passengers in Business Class direct aisle access, rivaling the Business Class experience on many wide-body aircraft.

Flydubai is the launch customer for this new seat. Close collaboration with Safran Seats, one of the world’s leading manufacturers of aircraft seats, and JPA Design, a multinational design company operating in the transportation, interiors, and product design arenas, has resulted in a uniquely flydubai and best-in-class Business Class seating product.

The Business Suite features enhanced privacy and comfort, making it an ideal choice for business travellers seeking a premium travel experience.

With its elegant design and spacious layout, passengers can enjoy a relaxing and productive journey, with a range of features and amenities that include a fully-flat bed, in-flight entertainment, and ample storage space for personal belongings.

Furthermore, the direct aisle access ensures that passengers can easily move around the cabin without disturbing others. This feature is particularly beneficial for business travellers who need to work on the go, as it provides easy access to the cabin crew and allows them to remain productive throughout their flight.

Ghaith Al Ghaith, Chief Executive Officer at flydubai, said:

flydubai is committed to exceeding expectations. Our business and product offerings have evolved from the initial no-frills model over the past 14 years to cater to the ever-growing needs of our customers and the markets we operate to. We have come a long way since the introduction of our first Business Class offering in 2013, which has served us well. Today, we are proud to unveil a new premium product which rivals the Business Class experience offered by many airlines on wide-body aircraft. We will continue to invest in innovation to enhance the customer experience across our growing fleet.

Daniel Kerrison, Vice President of Inflight Product at flydubai, said:

The new business suite will take comfort on board to the next level. The increased height of the back-shell, a sliding suite door and direct aisle access for every passenger create a level of privacy never before seen on Boeing 737s.

We have been working with Safran Seats and JPA Design over the past three years to develop an experience that meets the growing demand for premium air travel services across our network, offering passengers wide-body comfort on our narrow-body fleet.”

Flydubai’s latest premium business class offering is tailored to meet the needs and exceed the expectations of UK-based business travellers.

The carrier’s commitment to innovation and customer satisfaction make it an excellent choice for those seeking a high-quality travel experience that combines style, comfort and functionality.

The Business Suite represents a significant upgrade to flydubai’s existing Business Class offering, providing enhanced privacy, comfort, and an exceptional onboard experience. With its range of features and amenities, including a fully-flat bed, in-flight entertainment, and direct aisle access, the Business Suite is should become a favourite among discerning business travellers.

Victoria Foy, CEO of Safran Seats, said,

We are very excited to have flydubai as our launch customer for flydubai’s “The Business Suite” VUE seat, it has been an exciting journey working together to bring this product to the market for the first time on a Boeing aircraft. flydubai will operate with an outstanding Business Class seat designed for the best onboard experience on single-aisle longer haul flights.

In summary, the Business Suite is a welcome addition to flydubai’s already impressive Business Class offering, providing passengers with enhanced comfort, privacy and an exceptional onboard experience.


Boeing to Debut 777X at 2021 Dubai Airshow

Boeing will showcase its portfolio of commercial, defence and services products at the 2021 Dubai Airshow this month, including the international debut of its newest fuel-efficient widebody jet, the Boeing 777X.

During the event, a Boeing 777-9 flight-test aeroplane will fly in the airshow’s flying program and appear in the static display. Building on the best of the 777 and 787 families, the 777-9 will be the world’s largest and most efficient twin-engine jet, delivering 10% better fuel use, emissions and operating costs than its competition, Boeing claims.

The Boeing 777X will be unveiled at the Dubai Air Show

The company’s static display will also feature the 2021 Boeing ecoDemonstrator, an Alaska Airlines 737-9 that is flight testing around 20 technologies to reduce fuel use, emissions and noise and further improve safety.

In addition, Etihad Airways will display a 787-10 Dreamliner that showcases the airline’s collaboration with Boeing to advance sustainable aviation.

Etihad’s programme researches and tests innovative technologies, products and practices on its fleet of 787s and within its operations to reduce carbon emissions further.

Also on display, flydubai – the region’s largest 737 operator – will feature a 737 MAX 9 that reduces fuel use and CO2 by 14% compared to its predecessors.

Kuljit Ghata-Aura, president of Boeing Middle East, Turkey and Africa said,

Boeing is excited to participate fully in the Dubai Airshow, the first global airshow in almost two years, and to be able to engage directly with customers, partners, suppliers and other stakeholders from the region and beyond. The show is a perfect opportunity to come together and remind the world of the importance of our industry and discuss technology and innovations that are critical to advance a more sustainable aerospace industry over the long term.


Visitors to Boeing Exhibit #1200 can experience a 360-degree theatre and learn more about the company’s capabilities through the lifecycle of several products.