British Airways has once again launched its Upgrade to First campaign. Customers who purchase an eligible Club World fare will be upgraded (one-way) to First on whichever leg of their journey they choose and/or which is available.

The offer is also open to companies who are British Airways On Business members and who are, therefore, eligible for reduced BA fares via the Business Bespoke programme.

This offer is effective immediately for booking and until 13 March 2015. All travel must be completed by 18 April 2015, with outbound departures (this is a UK promotion) being made by 11 April.