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Kelly

British Airways opens luxurious Club lounge at JFK

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British Airways has opened its doors to the highly-anticipated new Club lounge at New York’s JFK airport.  It completes a £50 million investment, following the unveiling of a plush new space for First customers in autumn last year.  Customers at JFK Terminal 7 have also seen changes to the public areas and gate spaces to make them more appealing, welcoming and comfortable.

As British Airways’ flagship US lounge, the carefully curated space will play host to the hundreds of business and leisure customers that travel between New York and London on up to twelve Transatlantic flights a day.


Elemis JFK spa

Spread across 22,000 sq. ft. (spanning over half acre), the Club lounge is carefully laid out to offer designated areas that are designed to meet different customer needs. The new space includes elegant, relaxed seating areas as well as ample work stations with power outlets to maximise time in the office.  Other spots include an entertainment room with state-of-the-art entertainment and sound from Sony, and the reopened Elemis Spa offers a range of treatments to help travellers relax and recharge ahead of their journey.

For Club customers that plan to take advantage of their flat bed and luxurious White Company bedding on board, the new lounge offers the ultimate pre-flight dining experience with a brasserie-style dining room where travellers can enjoy freshly prepared dishes from an extensive menu or a range of smaller items chosen to allow customers to ‘grab and go’.


Quaich Bar

There will be a granite topped Quaich Bar, created in partnership with the Quaich bar at the Craigellachie Hotel in Speyside, Scotland. 

An experienced bartender will be on-hand at peak times to serve a full range of fine wines and cocktails such as the Broadway Copper Cup made with Copper Dog whisky, orange bitters and berries. 

An innovative new addition to the lounge is a BrewDog craft beer room, in partnership with the brand, a beer has been designed specifically for British Airways, named after its flight call sign – Speedbird 100. The beer is available on flights from tomorrow, 1 May.

JFK airport is like a second home to Heathrow so it’s great to mark the final step in our significant customer investment with the opening of our new Club and First lounges.

Every detail has been carefully designed and we’ve created a space to meet our customers’ needs – whether they want to relax and have a meal or enjoy a craft beer and catch up on the world news.


Carolina Martinoli, British Airways’ Director of Brand and Customer Experience

This is the third lounge to feature British Airways’ contemporary and luxurious design, following the lounge openings in Rome and Aberdeen last year.  It is part of the airline’s five-year £6.5 billion customer investment programme.  The airline is also bringing changes to its First, World Traveller Plus and World Traveller cabins, delivering exceptional new restaurant-style catering from Do&Co, rolling out industry-leading Wi-Fi on board.  New routes already launched this year include Charleston, Pittsburgh and Osaka.


JFK Club Lounge


The First lounge at JFK opened in October last year after a complete renovation.  It offers an opulent bar and bespoke zones to provide different seating areas.  The kitchen features a boutique pre-flight dining service, and the state-of-the-art wine room offers an enomatic dispenser so that each glass of wine is served at exactly the right temperature and oxidized to the precise level.  The wine list has been expertly curated by London-based Borough Wines with a variety of wines from across the world, introducing customers to a range of new wines.

Customers flying in First and Club World can enjoy an enhanced check-in experience at the exclusive Premium Zone.  The First Wing and First check-in are also open to ensure a smooth start to the journey.

BA invests in FIRST class product
Paul

First Class investments from British Airways

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British Airways is set to deliver significant changes to the onboard product and service in its First cabin as part of its £6.5bn investment for customers.

The new look and feel, set to take to the skies from 31 March, will include new bedding, amenities and menus that would not look out of place in a five-star British hotel.

The airline’s First customers will be offered super-soft, sophisticated new male and female loungewear designed exclusively by luxury British fashion brand, Temperley London. The loungewear will be coupled with bespoke British Airways amenity bags, featuring Temperley’s “Star” design. The bags will be filled with products from No 1 British Skincare brand, ELEMIS, including products from the highly sought after ULTRA SMART PRO-COLLAGEN range. The amenity kit contains the essentials to cleanse, revive and hydrate.

The airline’s chefs have also designed new delicious A La Carte menus that focus on fresh seasonal ingredients of British provenance. The new menus will be served on elegant bone china crockery, designed exclusively for the airline by high-end British tableware designer William Edwards. The new tableware will be accompanied by contemporary cutlery from Studio William.

The airline will also be introducing a new signature afternoon tea service, showcasing the great British tradition of high tea. The menu will include a selection of sandwiches, delicate pastries and scones, as well as a wide range of tea infusions.

As part of the changes, British Airways is also investing in new Dartington glassware. Travellers will now be able to enjoy the airline’s fine wines and champagnes from sophisticated stemware, while soft drinks and spirits will be served from elegant cut-glass tumblers.

Carolina Martinoli, British Airways’ Director of Brand and Customer Experience, said:

As part of our £6.5bn investment for customers, we’re changing parts of the travel experience in our First cabin. Our teams of designers, chefs and customer service experts have carefully thought through the details we know matter most to our customers.

In this, our centenary year, we’ve sought out some of the best British designers and manufacturers to work with to ensure travelling in First with British Airways is an unforgettable experience.

The airline’s First customers will benefit from an improved turndown service for the perfect night’s sleep, thanks to new luxurious 400 thread count bedding, accompanied by a foam fibre mattress topper. Customers will also receive a stylish new day blanket and bolster cushion.

And those wishing to relax and enjoy the 1,000 hours of programmes available on the in-flight entertainment channels, can do so through high performance headphones crafted by Meridian, the British Pioneers of High Resolution audio.