Qatar Airways has turned a pre-match team-talk into an entertaining safety video that will be shown on board flights before the end of the year. Featuring football legends past and present, the video delivers important safety information with the help of personalities from the airline’s ongoing partnerships with AS Roma, Bayern Munich and FIFA.
The film stars Brazilian footballer Neymar Jr, Bayern Munich star Robert Lewandowski and AS Roma legend Cafu, who are led through the in-flight safety routine by a comedic double act of coach and kitman played by British television regular Jason Thorpe and comedy actor Ross Hatt.
Directed by Peter Lydon, who co-wrote the script with award-winning creative agency 180 Kingsday, the six-minute film is designed for Qatar Airways’ global, family audience. Mirroring the airline’s latest advertising campaigns, the film seeks to add a playful spin to a vital part of the in-flight experience.
Qatar Airways Senior Vice President Marketing and Corporate Communications, Ms Salam Al Shawa, said:
At Qatar Airways, safety is priority one and we want to ensure everyone, including our most frequent travellers, watches our safety briefings. The wonderfully creative concept from 180 Kingsday will capture our passengers’ attention whilst providing a fun, light-hearted video to get the in-flight entertainment underway. The level of quality and attention to detail in this video is paramount and I am sure the content will both inform and amuse our global passengers of all ages.
Kalle Hellzen, Executive Creative Director at 180 Kingsday, said:
Humour has been shown to increase memory, so there seems to be no better way to communicate such important information than by making it fun. As always, the world of Qatar Airways enchants.
Paul Baker, Sales Director of Global Travel Management, said:
In-flight safety videos aren’t always the most entertaining or interesting. But Qatar Airways has produced a great video, especially for football fans. When you next fly on Qatar, look out for some of the world’s best-known football stars.
And, while you’re on-board, check out Oryx One, Qatar Airways’ in-flight entertainment system. It offers passengers up to 4,000 entertainment options from the latest blockbuster movies, TV box sets, music, games and much more. Passengers flying on Qatar Airways flights served by its B787, B777, A350, A380, A319 and select A320 and A330 aircraft can also stay in touch with their friends and family around the world by using the airline’s on-board Wi-Fi and GSM service.
Qatar Airways was recently named ‘Airline of the Year’ for the fifth time by the 2019 World Airline Awards, managed by international air transport rating organisation Skytrax. It was also named ‘World’s Best Business Class’, ‘Best Business Class Seat’, and ‘Best Airline in the Middle East’.
Please contact your GTM Account Manager to book flights on Qatar – whether you’re travelling on business, or just for the football…