Westin and goop launch sleep training series to support business travellers
Westin Hotels & Resorts has partnered with Gwyneth Paltrow’s lifestyle brand goop to launch a three-part video series, “Sleep Training for Grown-Ups,” aimed at helping travellers improve their sleep quality both at home and on the road.
For UK-based business travellers, maintaining optimal sleep while navigating different time zones and demanding schedules is crucial. This initiative offers practical, science-backed strategies to enhance rest, potentially improving productivity and overall well-being during business trips.
The series features Gwyneth Paltrow alongside sleep physician Dr. Cheri D. Mah, exploring how daily routines impact sleep and overall health. It provides insights into establishing better sleep, dietary, and exercise habits, essential for those balancing busy lifestyles. In conjunction, Westin has introduced a ‘Sleep Shop’ featuring its next-generation Heavenly® Bed, reinforcing its commitment to delivering restorative sleep experiences.
Peggy Roe Executive Vice President and Chief Customer Officer of Marriott International said,
For over 25 years, Westin has redefined sleep while traveling, starting with our groundbreaking Heavenly Bed. At Westin, delivering a truly restorative night’s sleep is a commitment – our north star. That’s why we’re constantly pushing the boundaries of comfort on the road.
Paul Baker, Sales Director at Global Travel Management, commented,
Initiatives like this are invaluable for our clients. Quality sleep is fundamental to performance, and resources that support rest can make a significant difference in the success of business travel.
The collaboration aligns with Westin’s Six Pillars of Well-Being, emphasizing the importance of sleep in overall wellness. By integrating expert advice and innovative products, the partnership aims to equip travellers with tools to prioritise rest amidst their busy schedules.
You can view the series, here.
For more information on how Westin’s range of properties, please contact your Global Travel Management Account Manager.