Indulge in affordable luxury: Singapore Airlines refreshes Premium Economy experience

Singapore Airlines has announced a significant upgrade to its Premium Economy Class in-flight offerings, set to debut on flights from 31 March 2024.

This revamped experience promises an array of enhancements, including an expanded selection of culinary delights and a brand new amenity kit, all aimed at elevating the journey for business and leisure travellers alike.

Premium Economy Class passengers can now indulge in a glass of Charles de Cazanove Brut Tradition NV Champagne shortly after take-off, setting the tone for a luxurious flight experience.

The introduction of a hard copy menu card showcases an extensive range of meal, snack and beverage options available throughout the journey. Meals will be served in elegant custom-made porcelain serviceware, adding a touch of sophistication to the dining experience.

For flights lasting seven hours or more, passengers can look forward to the all-new Out of the Woods amenity kit, exclusively designed to cater to Premium Economy Class travellers.

Crafted from eco-friendly materials, the kit includes eyeshades and slippers made from recycled PET material, along with a lip balm packaged in biodegradable material, ensuring both comfort and sustainability.

This comprehensive revamp marks the first major update to Singapore Airlines’ (SIA) Premium Economy Class since its inception in 2015, reflecting the airline’s commitment to providing exceptional service and meeting the evolving needs of its passengers.

Mr Yeoh Phee Teik, Senior Vice President Customer Experience at Singapore Airlines, commented,

Premium Economy Class has garnered popularity among our customers since its introduction. However, at Singapore Airlines, we continuously strive to enhance our offerings and exceed customer expectations. This revamp of our Premium Economy Class experience reflects our dedication to providing a personalised and world-class journey for our passengers.

One of the highlights of the revamped Premium Economy Class experience is the introduction of over 200 new appetisers, main courses and desserts.

Passengers can expect a delectable array of options, including seasonal appetisers, premium main course selections, and indulgent desserts.

New additions to the menu include Beef Bourguignon, Bak Chor Mee, and Thai-style Crab Curry, catering to a diverse range of palates.

The introduction of upgraded bread options, such as croissants and garlic bread rolls, adds a delightful touch to meal times. Passengers can also enjoy an expanded Book the Cook menu, featuring up to 20 dishes available for pre-order, including popular favourites and new additions like Slow Braised Lamb Ragout and Mushroom Eggplant Meatballs.I

Complementing the gourmet dining experience are a curated selection of wines, Champagne and spirits, ensuring passengers can savour the finest beverages during their journey. Additionally, SIA has expanded its non-alcoholic beverage selection to include peppermint and chamomile teas, as well as hot chocolate from Cadbury, catering to diverse preferences.

In collaboration with Out of the Woods, SIA has introduced a brand new amenity kit for Premium Economy Class passengers, featuring eco-friendly and sustainable products. This thoughtful addition underscores the airline’s commitment to providing a premium and environmentally-conscious travel experience.

Premium Economy Class passengers can enjoy a host of on-ground privileges, including priority check-in and boarding, as well as a generous checked baggage allowance. In-flight, passengers can relax in ergonomically-designed seats, offering ample space and comfort for the duration of the journey.

For those seeking entertainment, the sleek 13.3-inch full HD monitor and KrisWorld entertainment system offer a diverse selection of movies, television programmes, music, and games, ensuring a truly immersive in-flight experience.

As Singapore Airlines continues to redefine the travel experience, the enhanced Premium Economy Class offering reaffirms its commitment to providing unparalleled service and comfort to passengers.

For more information about the upgraded Premium Economy Class experience, passengers are encouraged to contact their Global Travel Management Account Manager.


Flying Forward: Malaysia Airlines joins forces with United

Malaysia Airlines has taken a significant leap in expanding its global presence by securing a strategic partnership with Manchester United football club as its Official Commercial Airline.

With this collaboration, Malaysia Airlines aims to extend its exceptional services to Manchester United’s extensive community of over 1.1 billion fans worldwide, leveraging co-branded marketing initiatives to enhance brand recognition across diverse global audiences.

In tandem with MATTA Fair 2024, a major trade fair in Kuala Lumpur, Malaysia Airlines unveiled its plans to launch flights to three new destinations: Malé, Maldives (MLE), Da Nang, Vietnam (DAD), and Chiang Mai, Thailand (CNX). These new routes aim to enhance connectivity from its main hub in Kuala Lumpur and cater to the growing demand for travel to these destinations. Tickets for these flights are now available for purchase, with services commencing from August 2024 onwards.

The airline’s commitment to expanding its network reflects its ambition to strengthen its position as the gateway to Asia and beyond. As a member of the oneworld® alliance, Malaysia Airlines already offers extensive connectivity to over 900 destinations in 170 territories worldwide.

Malaysia Airlines also unveiled its new A330neo Business Class and Economy Class seats as part of its fleet modernisation plan.

The new A330neo cabin will feature the innovative Collins Aerospace Elevation Business Class seats, offering passengers an unparalleled level of comfort and privacy with individual suite cabins and wireless charging pods. This initiative reinforces Malaysia Airlines’ commitment to passenger experience and innovation, making it a leader in the industry.

In addition to the Business Class upgrades, the Economy Class will feature the award-winning Recaro CL3810 seats, designed for enhanced comfort and practicality. The cabin’s aesthetics will showcase Malaysia’s cultural heritage through the incorporation of the signature songket motif in the seat covers.

Commenting on these developments, Datuk Captain Izham Ismail, Group Managing Director of Malaysia Aviation Group (MAG), expressed his optimism for the future of Malaysia Airlines. He highlighted the airline’s resilience amidst challenges and its commitment to delivering excellence in every aspect of its service. He said,

Our partnership with Manchester United, the expansion of our flight network, and the introduction of our new cabin seats mark the beginning of an exciting journey for Malaysia Airlines. As we focus on elevating the customer experience, we remain dedicated to delivering excellence and fostering growth.

Malaysia Airlines’ Group Managing Director of Malaysia Aviation Group, Izham Ismail announced the partnerhsip with Manchester United at MATTA Fair 2024. To celebrate the announcement, former Manchester United defenders Patrice Evra and Wes Brown flew to Kuala Lumpur to attend the event, to share their experiences of travelling the world as both players and ambassadors for the club.

During the event the two United legends were asked about the significance of the new partnership. Evra said,

Manchester United has fans from all over the world, and the passionate support we have here in Asia never fails to impress me. I am pleased to be able to share our partnership with Malaysia Airlines with those fans and introduce them to the best-in-class service they offer.

Wes and I travelled here on Malaysia Airlines, and I would like to thank them for such a comfortable journey. From the food to the comfortable seats and friendly service, everything was perfect.

Wes Brown said,

I am fortunate enough to represent Manchester United at events all over the world. I have visited Malaysia many times, and I am always blown away by the warm welcome I receive. Malaysia Airlines is a true representation of Malaysia’s friendly culture, and I cannot wait to work with them to engage with our fantastic supporters.

Also speaking at the event was Manchester United’s CEO of Alliances and Partnerships, Victoria Timpson, who said,

Manchester United has a long-standing and proud connection with Malaysia, with a history of passionate support from across the country. We have three official Malaysian supporter’s clubs, with the Kuala Lumpur branch boasting one of the club’s largest supporter communities, reflecting the country’s love of all things United. We are very pleased to welcome Malaysia Airlines to our family of partners and look forward to sharing with our global fans its trusted, welcoming and hospitable service.

Group Managing Director of Malaysia Aviation Group, Izham Ismail, said,

We are delighted to announce this exciting partnership with Manchester United, a club synonymous with excellence and sporting passion around the world. This collaboration brings together two global icons, Malaysia Airlines and Manchester United, and will create unforgettable experiences for our fans and customers. Aligning with a globally recognised club like United places Malaysia Airlines in front of a massive worldwide audience, significantly boosting brand recognition, especially in Europe and Southeast Asia where United has a large fanbase. We look forward to the exciting opportunities this collaboration brings and the joy it will bring to football enthusiasts worldwide.

Business travellers and frequent flyers can experience the new offerings firsthand at the ongoing MATTA Fair, where the new cabin seats are on display until 24 March 2024.

For further information on these developments or to book your next business trip with Malaysia Airlines, contact your Global Travel Management Account Manager.


Singapore Airlines elevates Premium Economy class: new dining and amenity experiences unveiled

Singapore Airlines has announced exciting enhancements to its Premium Economy Class in-flight experience, set to debut on flights from 31 March.

This revamp includes an array of upgrades aimed at elevating comfort and luxury for passengers, ranging from improved dining options to a brand-new amenity kit.

Premium Economy Class travellers can anticipate a heightened level of hospitality right from take-off, as they will now be welcomed with a glass of Charles de Cazanove Brut Tradition NV champagne, setting the tone for a refined journey ahead.

To complement this, a meticulously curated hard copy menu card awaits passengers, showcasing an extensive selection of meal, snack, and beverage options available throughout the flight.

In a move to further enhance the dining experience, SIA has developed over 200 new appetisers, main courses, and desserts, ensuring a diverse and delectable offering for passengers.

From garlic roasted prawns with smoked aioli to Thai-style Crab Curry, there should be something to tantalise every palate.

Additionally, customers can indulge in upgraded bread options such as croissants for breakfast or garlic bread rolls for other meal times.

The introduction of seasonal appetisers and expanded Book the Cook menu adds an element of culinary excitement, allowing passengers to pre-order their preferred dishes up to 24 hours before departure.

SIA has also paid meticulous attention to the presentation of meals, serving them in elegant custom-made porcelain serviceware on linen-lined trays.

Complementing the gourmet meals is a selection of wines and Champagne, carefully curated by SIA’s panel of experts, offering passengers a premium inflight dining experience.

For those in need of refreshments between meals, a variety of snack options including almonds, cashews and flavoured popcorn will be available upon request, providing a satisfying treat throughout the flight.

In addition to the culinary enhancements, Premium Economy Class passengers will receive an all-new amenity kit designed exclusively by Out of the Woods.

The eco-friendly kit features eyeshades and slippers made from recycled PET material, aligning with SIA’s commitment to sustainability.

Mr Yeoh Phee Teik, Senior Vice President Customer Experience at Singapore Airlines, expressed the airline’s dedication to continuously improving the Premium Economy Class experience, stating,

At Singapore Airlines, our philosophy is to never stand still. We regularly gather customer feedback and conduct market research to find innovative ways to deliver a personalised and world-class in-flight experience.

Passengers looking to experience the enhanced Premium Economy Class offering are encouraged to contact your Global Travel Management Account Manager for further information and bookings.

Immerse yourself in art: Radisson RED Madrid hosts inaugural contemporary exhibition

Radisson Hotel Group’s vibrant lifestyle brand, Radisson RED, has forged an exciting partnership with this year’s ARCOMadrid contemporary art fair, debuting an inaugural contemporary art exhibition at Radisson RED Madrid.

Featuring works by two prominent figures in the world of contemporary art, Diana Larrea and Daniel Canogar, winners of the XIX edition of the ARCO/BEEP Award for Electronic Art, the exhibition is set to captivate visitors until 31 March.

Contemporary artists: Diana Larrea and Daniel Canogar

Diana Larrea’s contribution to the exhibition includes a selection of 23 works, showcasing her unique approach to art restoration through infrared reflectography. Larrea’s pieces reveal hidden layers of information beneath opaque pigments, inviting viewers into a world of discovery. Additionally, Larrea’s “Such a Day Like Today” photographs blend feminist activism with historical research, shedding light on forgotten women artists of the past.

Daniel Canogar, one of Spain’s foremost digital artists, presents three innovative projects at Radisson RED Madrid. His award-winning piece, “Scrawl,” reacts to real-time Twitter trends, capturing the essence of social media dynamics. “Wayward” revisits the tradition of postwar artists manipulating press photos, while “Chyron” uses news tickers to explore the complexities of today’s information ecosystem.

In conjunction with the gallery Espacio Mínimo and the Max Estrella gallery, Radisson RED Madrid offers curated art tours, allowing guests to explore the rich cultural landscape of Madrid’s Golden Triangle of Art. These tours highlight the role of women in museums and showcase the artistic treasures found in the city.

Radisson RED: The Madrid hotel is located on Calle de Atocha, one of the main bustling avenues in Madrid and in the heart of the Golden Triangle of Art, steps away from some of the world’s most renowned art museums, galleries, and UNESCO heritage sites

Situated on Calle de Atocha, in the heart of Madrid’s Golden Triangle of Art, Radisson RED Madrid provides the perfect backdrop for this cultural extravaganza. Boasting 260 modern rooms, including 10 suites, the hotel embodies Radisson RED’s commitment to bold, cutting-edge design. Guests can indulge in culinary delights from 3-star Michelin chef Eneko Atxa while enjoying panoramic views from the rooftop.

For those eager to explore Madrid’s vibrant art scene, Radisson RED Madrid offers an unforgettable experience, blending contemporary luxury with artistic inspiration.

To book a stay at Radisson RED Madrid, please contact your Global Travel Management Account Manager.


Heathrow and Heston Blumenthal’s café unveil Sustainable Aviation Fuel breakfast

Heathrow Airport, in collaboration with renowned chef Heston Blumenthal’s Perfectionists’ Café, has unveiled a groundbreaking initiative aimed at raising awareness about Sustainable Aviation Fuel (SAF) and its pivotal role in decarbonising the aviation industry.

The initiative introduces a unique breakfast experience, named The Fly Up, which not only offers passengers a delicious start to their day but also showcases the innovative use of SAF in culinary applications.

The Fly Up breakfast, developed in partnership with Heston Blumenthal, is cooked using oil that is subsequently cleaned and recycled into renewable biofuels.

This innovative approach not only demonstrates the potential of SAF but also addresses the pressing need for sustainable solutions within the aviation sector.

Despite its significance, recent research reveals that only 14% of travellers are aware of SAF, highlighting the importance of initiatives like The Fly Up in increasing understanding and acceptance of this crucial technology.

Heston Blumenthal: the legendary chef’s T2 restaurant at Heathrow, Perfectionists Café has unveiled the groundbreaking initiative

SAF represents a significant opportunity for the aviation industry to reduce its carbon footprint and work towards achieving net-zero emissions by 2050.

Heathrow has been at the forefront of promoting the use of SAF, with ambitious targets to incorporate it into its operations. Currently, over 95% of the airport’s operational diesel fleet runs on HVO biodiesel, showcasing its commitment to sustainable practices on the ground. Additionally, Heathrow aims to have 11% of the jet fuel used at the airport derived from SAF by 2030.

In pursuit of its sustainability goals, Heathrow has implemented a pioneering Sustainable Aviation Fuel scheme, which incentivises airlines to use SAF by reducing the price gap between conventional jet fuel and SAF. This initiative has already seen significant success, with approximately 10% of the world’s SAF used at Heathrow in 2022.

Looking ahead, the airport aims to further increase the proportion of SAF used, with a target of 2.5% of all fuel used at Heathrow to be SAF by 2024.

Fly Up: The launch of breakfast coincides with Heathrow’s efforts to educate passengers about the benefits of SAF and encourage them to support sustainable aviation initiatives

The launch of The Fly Up breakfast coincides with Heathrow’s efforts to educate passengers about the benefits of SAF and encourage them to support sustainable aviation initiatives.

By partnering with climate tech company CHOOOSE, Heathrow offers passengers the opportunity to contribute to SAF or certified reforestation projects, regardless of their airline or destination.

This initiative aims to empower passengers to make more environmentally conscious travel choices and support the transition to sustainable aviation.

Matt Gorman, Director of Carbon at Heathrow, emphasised the significance of partnerships like The Fly Up in driving awareness and adoption of SAF. He stated,

We want people to understand how SAF is a real solution to decarbonise aviation and show how we’re continuing our mission to get to Net Zero by 2050.

Carlos Santos, Head Chef at The Perfectionists’ Café, expressed excitement about the partnership, highlighting The Fly Up breakfast as a positive step towards a more sustainable future for air travel.

Karolien De Hertogh, Director Sales U.K. and Ireland at United Airlines, underscored the airline’s commitment to sustainability and praised initiatives like The Fly Up for raising awareness about SAF and its potential to decarbonise aviation.

Heathrow’s commitment to sustainability extends beyond its own operations, with initiatives like The Fly Up serving as catalysts for industry-wide change.

As the aviation industry transitions towards net-zero emissions, initiatives that promote awareness and adoption of sustainable practices will play a crucial role in shaping the future of air travel.

For flight bookings to, from or via Heathrow, contact your Global Travel Management Account Manager.


Tru by Hilton arrives in New York City with stylish Brooklyn location

Tru by Hilton, Hilton’s innovative midscale hotel brand, has announced the grand opening of its newest property, Tru by Hilton Brooklyn, marking its expansion into the vibrant heart of New York City.

Situated just a block away from the lively Park Slope neighbourhood, this contemporary hotel offers a fresh and dynamic accommodation option tailored to both business and leisure travellers.

Featuring 101 meticulously designed rooms, Tru by Hilton Brooklyn offers guests a sleek and efficient space crafted to enhance comfort and functionality.

101 Rooms: each room is equipped with spacious bathrooms with walk-in showers, large HDTVs, premium bedding and complimentary Wi-Fi.

Guests kickstart their day with the complimentary “Top It” breakfast bar, where they can customise their meals with a variety of delicious toppings for pancakes, bagels, oatmeal, and more. Additionally, the hotel provides a 24/7 market stocked with snacks, beverages and travel essentials, offering guests convenient access to whatever they may need during their stay.

Tru by Hilton Brooklyn enjoys a prime location adjacent to the vibrant Park Slope neighbourhood, known for its charming tree-lined streets, historic brownstones and eclectic mix of shops, restaurants and cultural attractions.

Whether guests are exploring nearby Prospect Park, taking a leisurely stroll along Seventh Avenue, or immersing themselves in the vibrant arts scene, there’s an abundance of activities to enjoy just steps away from the hotel.

Conveniently located within walking distance of the renowned Barclays Center, Tru by Hilton Brooklyn provides easy access to world-class entertainment and events.

Whether guests are attending a basketball game, concert or other exciting events, they can enjoy a stress-free journey to and from the venue.

Andrew Harp, Brand Leader of Tru by Hilton said,

We are thrilled to introduce the Tru by Hilton brand to New York City and provide travellers with a fun and modern lodging option in one of Brooklyn’s most exciting destinations. With our contemporary design, convenient amenities, and prime location, we look forward to welcoming guests and helping them discover all that this vibrant neighbourhood has to offer.

Tru by Hilton Brooklyn is a proud member of Hilton Honors, the award-winning guest-loyalty program for Hilton’s esteemed hotel brands.

Demands catered: Fitness centre, lobby, “Top It” breakfast bar

Hilton Honors members booking directly through preferred Hilton channels gain access to instant benefits, including a flexible payment slider allowing members to choose nearly any combination of Points and money to book a stay, an exclusive member discount and free standard Wi-Fi.

Members also enjoy popular digital tools available exclusively through the industry-leading Hilton Honors mobile app, such as online check-in, room selection, and Digital Key access.

For further information about Tru by Hilton Brooklyn or to make a booking, please contact your Global Travel Management Account Manager.


Radisson RED launches in Southeast Europe: Old Town charm meets contemporary cool

Radisson Hotel Group has introduced Radisson RED Belgrade, a chic and contemporary lifestyle hotel situated on Takovska Street, near the House of the National Assembly.

This marks the inaugural appearance of the dynamic Radisson RED brand in Southeast Europe, offering a perfect blend of tradition and modern style following an extensive renovation and rebranding of the existing hotel.

The vibrant Radisson RED Belgrade, nestled in the heart of the buzzing “White City,” combines Old Town charm with contemporary comforts, providing a playful twist on conventional upscale accommodation.

Meeting rooms: Coworking spaces and meeting rooms make Radisson RED Belgrade an ideal place for business meetings 

With 88 accommodation units, including three apartments, the hotel boasts timeless interiors infused with bold art and design features, aligning seamlessly with Radisson RED’s signature creative aesthetic.

Artistic and industrial design elements unite modern and traditional features, fostering an urban social atmosphere.

At the hotel entrance, guests are greeted by a red “Fićo” Zastava 750 car, a creative symbol reflecting Radisson RED’s trademark fusion of past and present.

Radisson RED Belgrade’s commitment to social connectivity extends to its communal spaces, featuring a modern restaurant, bar and a sleek rooftop bar with panoramic city views.

Coworking spaces and meeting rooms make it an ideal venue for business meetings or combining business with leisure travel.

The hotel’s open living spaces, including a feature fireplace and billiards table, provide a stylish setting for gatherings and events.

Staying fit: the seventh floor houses a spacious fitness centre with state-of-the-art equipment and stunning city views

The hotel embraces the latest technology and digital innovations, ensuring a seamless guest experience. From self-check-in terminals to the hotel app facilitating room access and control of features, guests can effortlessly order food and drinks.

Reli Slonim, President of the Management Board of Arena Hospitality Group, the operator of Radisson RED Belgrade, expressed immense pride in opening the brand’s first cutting-edge upscale property in Southeast Europe:

We are immensely proud to open Radisson RED Belgrade as the brand’s first cutting-edge upscale Radisson RED property in Southeast Europe. We believe Radisson RED Belgrade will become a favorite destination among guests seeking a combination of comfort, style, bold design, and top-notch service. This hotel marks another key step forward in our mission to provide outstanding experiences to guests in our properties located in multiple cities and countries.

Belgrade, known for its Balkan flair and rich cultural heritage, offers a lively and exciting European center for nightlife and culture. From Byzantine architecture to art nouveau gems and brutalist buildings, the city’s charm is undeniable.

Radisson RED Belgrade stands as a testament to the city’s evolution, inviting guests to experience its strategic importance throughout various empires.

To immerse yourself in the unique blend of tradition and contemporary style at Radisson RED Belgrade, or for more information, contact your Global Travel Management Account Manager.


Hilton Honors golf fans: exclusive experiences await at Solheim Cup 2024

The 2024 Solheim Cup, set to be one of the most prestigious international team competitions in golf, has announced Hilton as its Global Partner.

The renowned global hospitality company joins esteemed partners PING and Rolex in supporting this biennial international match-play competition, featuring top U.S. and European women golfers from the Ladies Professional Golf Association (LPGA) Tour and the Ladies European Tour (LET).

Solheim Cup: US skipper Stacy Lewis prematurely puts her hand on the trophy, currently held by Europe

Scheduled to take place at the Robert Trent Jones Golf Club in Gainesville, Va. in September 2024, this exciting collaboration solidifies Hilton’s commitment to delivering exceptional stay experiences to athletes, VIPs, and fans alike.

Mark Weinstein, Chief Marketing Officer at Hilton, expressed the company’s enthusiasm, stating,

Hilton is proud to partner with the 2024 Solheim Cup. We look forward to extending our signature Hilton hospitality to the remarkable golfers, their teams, and the devoted fans that will stay with us during the tournament.

Through this partnership, Hilton aims to provide world-class stay experiences for participants and fans, with a focus on unprecedented access for spectators and exclusive offerings for Hilton Honors members.

LPGA Commissioner Mollie Marcoux Samaan welcomed Hilton to the team of esteemed Global Partners, stating,

The Solheim Cup is a celebration of excellence, teamwork and pride, and we are thrilled to welcome Hilton to our team for the 2024 edition.

A Unique Stay Experience: Hilton’s “Stay on the Green” Pop-Up Hotel

Adding a distinctive touch to the tournament, Hilton will introduce its award-winning “Stay on the Green” pop-up hotel. This fully functional Hilton hotel room will be strategically placed on the golf course, providing travellers with a unique opportunity to enjoy the competition from the comfort of a Hilton stay.

The well-appointed room will feature a private balcony, among other amenities.

Exclusive Hilton Honors Experiences for Loyal Fans

Hilton plans to launch exciting experiences and offers for its more than 180 million Hilton Honors members on the Hilton Honors Experiences platform. This ensures that the global community of golf enthusiasts can benefit from this partnership, receiving exclusive opportunities and perks.

Hilton as the Official Hotel: A World-Class Stay

Hilton’s Northern Virginia and Washington, D.C. hotels will play a pivotal role in hosting fans, Hilton Honors members and athletes.

Hilton McLean Tysons Corner is designated as the Official Hotel of the event, providing exclusive accommodations for the U.S. and European teams as well as VIPs. This ensures a seamless blend of comfort and convenience for all participants.

Stay tuned for additional details about Hilton’s activations at the 2024 Solheim Cup, promising an even more engaging and memorable experience for fans worldwide.

For further information, please contact your Global Travel Management Account Manager.


JetBlue elevates the onboard experience with exciting Spring updates

This Spring, JetBlue is set to redefine the onboard experience with a range of enhancements, offering travellers an array of new amenity partners, menu changes and entertainment options.

As a preferred airline for an increasing number of UK-based business travellers, JetBlue aims to make every journey memorable, whether for work or leisure.

JetBlue – known as New York’s Hometown Airline – is launching a new era in its premium Mint class.

The airline is proud to introduce a curated selection of amenity partners, featuring renowned New York-based brands.

These amenities, packaged in stylish and reusable backpacks or collectible pouches, promise to elevate the in-flight experience for both transatlantic and domestic travellers.

In collaboration with Caraa, a leading New York City-based sport bag and accessory company, JetBlue presents a range of amenity kits that showcase the vibrant essence of the city.

Four colourways: For transatlantic flights launching on 13 March 2024, passengers will receive a foldable backpack, while domestic flights starting 1 April 2024, will offer a snapping, collectible pouch in four stylish colourways.

Among the new amenity partners is Dr. Dennis Gross, a skincare brand focused on cruelty-free and skin-friendly products.

Mint customers can indulge in a selection of ultra-rich Hyaluronic Marine products, ensuring a refreshing and rejuvenating experience in the skies.

For those wanting to stay minty fresh, Plus Ultra, an eco-conscious personal care company, provides Mint customers with a sculpted Moso bamboo toothbrush paired with Mint gel toothpaste or mouthwash. A sustainable choice for oral care that leaves passengers feeling fresh and protected throughout the day.

JetBlue’s commitment to delivering a top-notch experience extends to its dining offerings.

NYC-based restaurant Legacy Records headlines the new menu for Mint flights.

From coconut yogurt with maple-pecan, ginger granola to lamb shoulder with roasted carrots, the menu promises a delightful fusion of seasonal flavours.

For a comprehensive look at all available Mint dining menus across the network, visit JetBlue’s Inflight Menus page.

JetBlue continues its culinary journey in the skies with DIG, another NYC favourite, introducing farm-to-tray table dishes for transatlantic Core flights.

Customers can choose from an elevated selection of dishes, including marinated jerk chicken with coconut rice and pickled habanada peppers or herb and cheese frittata with kale, potato, and rosemary olive oil.

To celebrate the launch of seasonal service to Dublin, JetBlue introduces a special category on seatback screens featuring the ‘Luck of the Irish‘ during March.

Mint Suite: Each Mint Suite offers direct aisle access, a sliding door for privacy, a fully lie-flat seat built with adaptive foam cushions, a memory foam pillow and a customisable blanket

Passengers can enjoy popular titles like Brooklyn, Belfast, and The Quiet Girl, along with a musical lineup featuring Once and Sing Street.

March also brings an ‘Awards Season‘ collection of major award-winning and nominated films, catering to a diverse range of tastes.

Whether it’s box office hits like Barbie and Oppenheimer or thought-provoking narratives like Anatomy of a Fall and Priscilla, JetBlue’s inflight entertainment selection promises to captivate every movie lover.

For details on feature films, entertainment, Live TV, and fast-free WiFi, explore JetBlue’s TV, Movies & More page.

Contact your Global Travel Management Account Manager to discover the joy of travel with JetBlue this spring.


Luxury awaits: Marriott unveils The Park Lane Hong Kong and loyalty programme enhancements

Marriott International, Inc. has recently unveiled two exciting developments set to enhance the experience for business travellers travelling to Hong Kong.

First, the hotel giant has partnered with Victoria Park Hotels Ltd. to introduce The Park Lane Hong Kong, Autograph Collection in early 2025. This addition, nestled on Gloucester Road in Causeway Bay, will offer 820 guest rooms, three dining venues, and over 1,700 square meters of event space, promising unparalleled luxury and convenience for guests.

Yibing Mao, President of Greater China at Marriott International, expressed delight in expanding their footprint in Hong Kong,

We are delighted to work with Victoria Park Hotels to bring Autograph Collection Hotels to Hong Kong. It further underscores our commitment to grow our footprint in Hong Kong, an iconic international destination known for its unique culture that connects east and west. We look forward to providing broader breadth of our best brands and experiences that appeal to travelers around the globe.

Meanwhile, Charles Chan, CEO of Victoria Park Hotels, hailed the collaboration as a celebration of Park Lane’s 50-year legacy and the city’s rich heritage. He said,

Victoria Park Hotels are excited to work with Marriott International for our flagship, The Park Lane Hong Kong. Joining the Autograph Collection brand is a perfect match, recognising Park Lane’s 50 years’ legacy in Hong Kong and celebrating its’ uniqueness, whilst enjoying the strong global distribution and loyalty strength of the world’s leading hospitality organisation.

SKYE Roofbar: the breathtaking view from The Park Lane Hong Kong, Autograph Collection

In another significant move, Marriott Bonvoy, the company’s acclaimed travel programme, has joined forces with Cathay Membership program, Cathay’s loyalty scheme. This collaboration opens up exclusive benefits for members, including two-way points conversion and accelerated status upgrades.

Alison Yang, Vice President of Revenue Strategy, Loyalty & Partnerships for Greater China at Marriott International said,

As the travel industry continues to transform, we are committed to curating and delivering the best experiences to connect our members through the power of travel. Together with Cathay, the expansion of our global airline partnership program presents an opportunity to engage more members in the region as they go even further and explore new destinations around the world. By unlocking a new wealth of rewards and privileges with both loyalty programs, members are encouraged to partake in a broader variety of experiences and benefits, while forging genuine connections with people and places as they learn more and feel more deeply in their next adventures.

Paul Smitton, Director of Customer Lifestyle at Cathay, echoed the sentiment, emphasising the partnership’s commitment to enhancing member value and facilitating seamless journeys,

Strengthening our partnership with Marriott allows Cathay members to unlock benefits even when they’re not flying. Members can enjoy more ways to earn and redeem their points and miles, providing greater value add to the program. This enhancement reaffirms our commitment to building our Travel Lifestyle brand and exemplifies our approach to delivering a connected customer journey.

Among the new reciprocal benefits, members can elevate their status across both programmes through accelerated pathways, while enjoying enhanced points conversion for increased flexibility in redemptions. These initiatives are poised to redefine the travel landscape, offering unparalleled opportunities and rewards for business travellers globally.

For further information on travel to Hong Kong, flying with Cathay Pacific or staying at Marriott International hotels, contact your Global Travel Management Account Manager.